Gen Z in Hospitality: What Hotels Must Change to Survive | Benoît Vancauwenberghe

Gen Z in Hospitality: What Hotels Must Change to Survive

Are hotels still built for a generation that’s already left the chat?

In this eye-opening conversation, hospitality educator Mauricio Schüler talks with Benoît Vancauwenberghe, a marketing strategist and generational expert who has spent 20 years helping global brands understand youth culture. Together, they unpack why Gen Z looks at work—and travel—so differently, and why most hotel structures, hierarchies, and training models feel like they’re stuck in the ’90s.

Expect bold truths, practical takeaways, and a few uncomfortable questions every hotel leader should be asking right now.

You’ll learn:

• Why Gen Z no longer believes in “career ladders” and what they want instead
• How one Belgian hotel group gave young employees a real voice in redesigning guest experiences
• Why turning job descriptions into missions can transform motivation
• The hidden reason traditional onboarding fails with today’s workforce

If you’re serious about attracting the next generation of guests and employees, this episode will challenge how you lead, train, and communicate inside your hotel.

🎙️ Listen now and start rethinking hospitality before Gen Z checks out for good.

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Connect with Benoit:

https://www.linkedin.com/in/benoitvancauwenberghe/

https://www.20something.be/

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Schulering: Evolving Hospitality through Learning.