Not Your Mom's Sales Podcast
Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact.
Not Your Mom's Sales Podcast
91 - Podcast KPIs to Build Your Business
Are you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads.
If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this episode is for you.
Get Ready to Learn:
- How to identify the awareness metrics that tell you whether the right people are finding your show.
- What engagement metrics reveal about listener trust, retention, and content effectiveness.
- How to track conversion metrics that directly connect your podcast to sales and booked calls.
- Why email list growth is one of the most important KPIs for long-term podcast ROI.
- How to calculate cost per acquisition and lifetime value for podcast-generated clients.
Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor
Extra resources at:
https://www.thebusinesspodcasteditor.com/
Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/
