Not Your Mom's Sales Podcast
Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact.
Episodes
52 episodes
51 - Content Planning That Positions You as the Expert
Julie Deem shares how to build a content plan that keeps your episodes aligned, intentional, and high-convertingEpisode Takeaways:Build consistency without creative burnout.Create a framework that you can repeat.
•
10:55
50 - Build a Podcast Community That Converts
Julie Deem shares how you can build a thriving podcast community and monetize it.Episode Takeaways:Your price should reflect how close your members get to you, and how much transformation you're helping them achieve.
•
13:53
49 - Email Marketing for Podcasters
Julie Deem shares how to use email to build more meaningful relationships with your listeners.Episode Takeaways:Email gives you control and consistency.If you are just getting started, don't overcomplicate it.<...
•
12:09
48 - How Discipline and Confidence Fuel Podcast Growth
Julie Deem shares strategies to be more consistent and stay motivated on your podcast journey.Episode Takeaways:Discipline is what carries you through the days when inspiration is nowhere in sight.Confidence is some...
•
10:16
47 - Celebrate Because You Deserve It!!
Julie Deem shares 5 reasons to celebrate as she marks 5 years since launching The Business Podcast Editor.Episode Takeaways:Celebration builds confidence.Gratitude keeps burnout at bay and keeps your purpose front a...
•
7:32
46 - Overcome Podcaster Imposter Syndrome
Julie Deem shares some of the best strategies I’ve learned (and use myself!) to kick imposter syndrome to the curb.Episode Takeaways: Start a "Success Journal." Write down wins, big or small, at the end of each day.&nbs...
•
Episode 46
•
12:51
45 - Self-Sponsorship for Your Podcast
Julie Deem shares how to leverage your podcast for self-sponsorship and why it is a more profitable business model than getting sponsored.Episode Takeaways:With traditional sponsorships, you only earn a fraction of the value...
•
14:02
44 - Building a Network with Guests
Julie Deem discusses strategies for leveraging your podcast guests for your business.Episode Highlights:Be genuinely curious about your guest’s business and goals during the conversation.Offer value first—share a re...
•
10:10
43 - Why Your Show isn't Turning Listeners into Leads
Julie Deem shares reasons why your listeners aren't converting and what to do to change that.Episode Highlights:Tailor your episodes around client pain points and interests. Create strategic episode series that...
•
11:16
42 - Turning Vulnerability into Connection and Empowerment with Sha Sparks
What if the stories we often try to hide are the very keys to unlocking profound connection and empowerment? Julie Deem and Sha Sparks explore the transformative power of podcasting as a medium for sharing authentic stories and building communi...
•
30:17
41 - Content that Converts
Julie Deem shares how to create podcast episodes that attract, engage, and convert listeners into leads.Episode Highlights:Take the time to understand who you’re speaking to. Every episode should serve a strate...
•
8:50
40 - Pipelines and Collaboration with Vincent Lanci
Are you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success. Vincent shares his journey from a life-altering accident to becoming...
•
23:06
39 - Understanding Your Podcast Data
Julie Deem discusses the key podcast metrics, what they mean, and how you can determine if your show is on the right track.Episode Highlights:A high consumption rate (70% or higher) indicates strong listener engagement...
•
10:12
38 - The Power of Now
Julie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do.Episode Highlights:The only way to grow, impr...
•
Episode 38
•
12:24
37 - Is Email Dead? The Power of Email for Podcasters and Community Building with Paul Gowder
Julie Deem interviews Paul Gowder. Paul discusses the importance of email marketing for podcasters, emphasizing the need to build an email list for direct communication and community building. He advises podcasters to offer email sequences and ...
•
21:18
36 - Building Trust and Community Through Podcasting with Caitlin Durning owner of Meraki Media Management
Julie Deem interv.iews Caitlin Durning, owner of Meraki Media Management, a full-service marketing agency. Caitlin shares her journey into marketing, starting with a successful social media campaign for a non-profit that grew their followers fr...
•
Episode 36
•
18:51
35 - Quit Being Scared to Start
Julie Deem discusses common fears business owners have around starting a podcast.Episode Highlights:Podcasting allows you to speak directly to your audience, creating a personal and intimate connection. This builds trust and...
•
Episode 35
•
11:26
34 - How Sharing Your Journey Builds Trust and Drives Leads
Julie Deem shares how to use storytelling to get more connections and leads for your business.Episode Highlights:Share stories that reflect your real experiences, even if they include missteps or challenges. Authenticity fos...
•
Episode 34
•
11:22
33 - Streamlining Your Podcast Workflow for Success
Julie Deem shares how to save time and be more efficient with your podcasting workflow.Episode Highlights:Plan your episode before you record.Break your workflow into manageable steps.Keep your audio files,...
•
Episode 33
•
14:36
32 - Overcoming Imposter Syndrome and Embracing Authenticity
Julie Deem shares how you can redefine success in podcasting and keep going, even when the numbers aren’t where you want them to be.Episode Highlights:Reconnecting with your purpose can reframe your perspective and keep you ...
•
Episode 31
•
11:28
31 - Debunking Common Podcasting Myths to Keep You Motivated
Julie Deem calls out common podcasting myths.Episode Highlights:Success comes from authenticity and consistency, not celebrity status.Consistency is more important than frequency. Podcasts are strategi...
•
Episode 31
•
13:05
30 - Thanking Your Podcast Audience Before the Year Ends
Julie Deem shares strategies to thank your listeners and foster engagement during the holiday season.Episode Highlights:Dedicate a special episode to your audience. Reward loyalty with limited-time offers. ...
•
Episode 30
•
7:43
29 - How Your Podcast Can Feed Your Sales Pipeline
Julie Deem shares how your podcast can serve as a top of sales funnel for your business.Episode Highlights:By consistently delivering quality content, you position yourself as an expert in your field. Podcasts ...
•
Episode 29
•
11:43
28 - My Heart to Serve Allies
Julie Deem shares her heart to serve and why she is committed to Allies. Allies Allies provides support services to girls in the Indianapolis area who have experienced trafficking and/or sexual exploitation. Allies has shown commit...
•
9:07
27 - How to Use Midroll Ads to Promote Your Services on Your Podcast
Julie Deem shares how you can advertise your services with a midroll ad in your podcast.Episode Highlights:Midroll ads appear after listeners are already invested in the content.This structure allows you to promote ...
•
Episode 27
•
11:16