Not Your Mom's Sales Podcast
Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact.
Not Your Mom's Sales Podcast
96 - Why Backlinks Are the Secret to Ranking Higher on Google with Brandon Leibowitz
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If you’ve ever wondered how some businesses show up everywhere on Google while others stay invisible, this episode will change how you think about SEO. In this episode, Julie Deem sits down with SEO expert and bestselling author Brandon Leibowitz to share how search engines actually decide who ranks at the top.
By the end of this episode, you will have a clearer understanding of how SEO works today and how you can start positioning your business to be discovered through modern search engines.
Get Ready to Learn:
- How backlinks help search engines determine whether your website can be trusted.
- What role podcast guest appearances play in building SEO authority online.
- How publishing niche-specific content improves your chances of ranking on Google.
- Why owning your website is more important than relying on social media platforms.
- How to structure your website pages to target more keywords and attract new clients.
- What mistakes people make when using AI to generate content for their websites.
- How to start building an SEO strategy even if you do not know how to code.
FAQ:
What are backlinks and why do they matter for SEO?
Backlinks are clickable links from another website that point to your website. Search engines view backlinks as votes of trust, which helps determine how credible and authoritative your site is when ranking search results.
Can podcast guesting really improve SEO?
Yes. When you appear as a guest on podcasts and the host publishes your interview on their website with a link to your site, that link becomes a backlink that can improve your search engine rankings.
Should I publish my blog posts on multiple platforms?
You can republish your content on other platforms, but your website should always publish it first. Search engines typically give ranking credit to the original source of the content.
Click here for your gift from, Brandon Leibowitz.
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