Not Your Mom's Sales Podcast
Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact.
Not Your Mom's Sales Podcast
112 - Fear of Being Seen Is Keeping Your Podcast Small
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What if the biggest thing holding your podcast back isn't your content, it's your fear of being seen? In this episode, Julie Deem uncovers one of the most overlooked reasons podcasts fail to grow: the fear of visibility. From avoiding self-promotion to worrying about what others might think, she shares why publishing your podcast is only half the job and how intentional marketing turns your show into a powerful business asset.
You'll learn practical ways to become more visible, overcome the fear of putting yourself out there, and confidently market your expertise so the right people can finally find you.
Get Ready to Learn:
- Why publishing your podcast is different from marketing your podcast.
- How fear of visibility keeps many podcasters from growing.
- Why your audience needs to hear your message more than once.
- How visibility helps generate leads, clients, and speaking opportunities.
- Why confidence comes after taking action, not before.
- Practical ways to promote your podcast without burning yourself out.
- How to make your podcast easier for your ideal audience to discover.
- Why marketing your podcast is about creating connection, not chasing attention.
FAQ:
Why isn't my podcast growing even though I publish consistently?
Publishing consistently is only one part of podcast growth. Your audience also needs opportunities to discover your content through social media, email marketing, SEO, networking, guest appearances, and other promotional efforts.
How do I overcome the fear of promoting my podcast?
Start by sharing one piece of content at a time. Focus on serving your audience rather than worrying about judgment. Confidence develops through repeated action, not before it.
What is the best way to market a business podcast?
The most effective strategy is consistently repurposing your episodes into multiple forms of content, including social media posts, email newsletters, blog articles, video clips, and conversations that introduce new people to your expertise.
Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor
Extra resources at:
https://www.thebusinesspodcasteditor.com/
Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/
