Not Your Mom's Sales Podcast

119 - Using Your Podcast to Build Relationships at Conferences

Julie Deem

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What if the biggest business opportunity at your next conference isn't the information you learn, but the person sitting next to you? In this episode of, Julie Deem shares why showing up in person still matters, how to get into the right rooms, and why networking should be about relationships rather than immediate sales. She also explains how podcasters have a unique advantage because their podcast can become a natural relationship-building tool.

You'll hear practical strategies for preparing for conferences, starting meaningful conversations, identifying collaboration opportunities, following up after an event, and using your podcast to continue conversations with people you meet.

Get Ready to Learn:

  • Why in-person conferences and networking events can create opportunities that online networking cannot replicate.
  • How to evaluate the value of a conference beyond the information presented in the sessions.
  • Why getting into the right rooms can accelerate relationships and business opportunities.
  • How to prepare for a conference by identifying who to meet, what to learn, and what to contribute.
  • Why networking should focus on relationships rather than immediately looking for clients.
  • How to ask better questions that encourage meaningful conversations.
  • Why quality conversations are more valuable than collecting dozens of business cards.
  • How to use a podcast as a natural relationship-building and networking tool.
  • How inviting someone onto a podcast can create a reason to continue a conversation.
  • How to recognize potential collaboration opportunities without immediately pitching a service.
  • Why making introductions and helping others can strengthen professional relationships.
  • How to create a simple follow-up system after a conference.
  • Why personalized follow-up is more effective than sending the same generic message to everyone.
  • How podcast guest relationships can develop into referrals, collaborations, and business opportunities.
  • Why the long-term value of networking often happens after the event is over.

FAQ:

How can a podcast help with networking?
A podcast can give you a natural reason to connect with people you meet at conferences and networking events. Instead of simply exchanging contact information, you can invite someone to continue the conversation on your podcast, creating an opportunity to provide value while building a relationship.

What should you do before attending a networking event?
Before attending a networking event, identify who you want to meet, what you want to learn, and what you want to contribute. Having an intention helps you stay strategic while still leaving room for unexpected conversations and opportunities.

How do you network effectively at a conference?
Effective conference networking focuses on meaningful conversations rather than collecting as many contacts as possible. Ask open-ended questions, listen carefully, show genuine curiosity, and look for ways to be useful to the people you meet.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendar.app.google/8yGqJm9ZgnuWYnAe9 


Extra resources at:
https://www.thebusinesspodcasteditor.com/

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