Not Your Mom's Sales Podcast
Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact.
Not Your Mom's Sales Podcast
120 - Turn Your Podcast Into a Lead-Generating Machine
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What if your podcast could do more than build an audience? What if it became the marketing engine that feeds your entire business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down how business owners can turn their podcast into a strategic lead-generation asset instead of treating it like another marketing channel they have to constantly feed.
If you're tired of constantly creating new content and want your podcast to work harder for your business, this episode will help you rethink what your podcast can actually do.
Get Ready to Learn:
- How to shift your podcast from a marketing channel into a content engine.
- Why generating the right listeners can matter more than generating a massive podcast audience.
- How to create podcast episodes around the problems your ideal customers are already trying to solve.
- Why sales calls can become one of your best sources for podcast content ideas.
- How answering customer questions publicly can build trust before someone ever gets on a sales call.
- How answer engine optimization can influence the way you structure podcast content.
- How to turn one podcast episode into an entire content ecosystem.
- Ways to use AI to strategically extract value from existing podcast content.
- How to connect podcast content to lead magnets and clear calls to action.
- Why every podcast episode should have a purpose connected to the customer journey.
- How to complete a one-episode lead generation audit using an episode you have already published.
FAQ:
How can a podcast generate leads for a business?
A podcast can generate leads by creating helpful content that attracts the right audience, demonstrates expertise, builds trust, and gives listeners a clear next step. That next step might be downloading a resource, joining an email list, booking a strategy session, or starting a sales conversation.
Do you need a large podcast audience to generate leads?
No. A podcast does not necessarily need a massive audience to generate business. A smaller audience made up of people who are potential buyers can be more valuable than a large audience that has no need for the products or services being offered.
What should a business podcast talk about?
A business podcast should address the problems, questions, objections, concerns, and goals of its ideal customers. Sales conversations can be an excellent source of ideas because questions asked by one prospective customer are often questions other potential customers have too.
Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendar.app.google/8yGqJm9ZgnuWYnAe9
Extra resources at:
https://www.thebusinesspodcasteditor.com/
Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/
