Athletic Fortitude Show
Athletes all over the world endure countless mental physical and psychological adversities over the course of their careers. We are here to bring you the solutions to those adversities with some of the top professional athletes, coaches, and sport and performance psychologists around the world!
Athletic Fortitude Show
The Unconventional Path To Success - Andy Grove
Andy Grove of Pose Fitness shares his insights on how collaboration, purpose, and innovation can transform the fitness industry. The conversation delves into the familial dynamics of business, the importance of balancing well-being with professional drive, and how Pose aims to make wellness accessible to everyone through a new fitness app.
• Emphasis on family collaboration in building Pose Fitness
• Importance of integrating fitness as a lifestyle choice
• Motivation behind launching the Pose app and its unique features
• Discussion on balancing individual drive with well-being
• Insights on creating community through fitness and shared values
• Challenges faced and lessons learned during entrepreneurship
• The app's MVP design and its gamification benefits
• Introduction to the ambassador and champion programs for trainers
Welcome back to the show, everybody. On today's episode we have Andy Grove. Andy is an entrepreneur and founder of Pose Fitness, which is an app in the health and wellness space which is hoping to bring access to people to wellness solutions that work for them to create a life and lifestyle that supports their missions and purpose that they have in their lives. And this episode is brought to you by All Black Everything Performance Energy Drink, the official energy drink of the Athletic Fortitude Podcast, available in Walmart, meijer and select GNC franchise locations. And on today's episode, andy Grove. Welcome to the show, brother. How are you doing today?
Speaker 2:Good man, how are you? I'm excited to have a conversation with you.
Speaker 1:Yeah, no, I'm a recovering flu-y, or whatever you want to call it. So all my listeners, my voice sounds a little bit damp and I apologize, but no man, it's just deeper and more manly, that's all. Yeah, it's more masculine.
Speaker 2:Yes.
Speaker 1:Masculinity, one of the pillars of this show. I've been trying to increase my masculinity, but now I mean it's, it's good to get you on. No, we've been trying to do this for a while, so you know excited to finally get you.
Speaker 2:Yeah, absolutely. Thanks for having me and looking forward to seeing what we talk about here. We've we have some really good mutual friends. I actually got the dinner with them probably two weeks ago now, but they were telling me about like you and what you do and where you come from, and it was just cool to learn more aside from the conversations that we've had in the past. So thank you, lauren and uh, lauren and sean oh, they're the best.
Speaker 1:Uh, sean, I've. You know, I was sean and sean's brother, ryan, I was like their second client ever, so I've known them for I think, as long as I've known my wife, which is like 12 years. So, oh, wow, yeah, so I've been with these guys for a minute. They're they're good people.
Speaker 2:Um, I'm excited Go ahead, go ahead.
Speaker 1:No, I was just. I can't believe that you are basically co-founders with your brother and dad. Talk to me about that relationship dynamic and building a company.
Speaker 2:Yeah, it's interesting and that's not where it started. So the original dude I started the company with was a Navy guy. He was an OCS and came back after OCS and we were doing some army ranger style fitness program and that's how we kind of had the idea for the app. So he was involved. And then my brother, tyler, got involved. And Tyler's got just finance skills and accounting skills and legal skills that I just I have the skills I can do some of the things, but he's trained in it and he's an expert and been just super helpful in making sure that that side of our business is wrapped up and he's a big ownership guy and he works really, really hard. So we've been blessed to have him.
Speaker 2:And then we spent a lot of years doing prototyping with different technologies in the body tracking space and it was just tricky man and I'm a designer, so I understand how to build a concept. I understand how to connect it with users and listen to people like yourself and Sean who have health science expertise. So I'm really good at that side. I'm really good at the market connection side and the product development. But then once it gets to coding, that's out of my wheelhouse and my dad's been an engineer for 40 years, so he's just brilliant in that space. He jumped on at one point. We actually went and we asked him for an investment and he said, well, instead of an investment, what if I join the team and build this thing for you? And it's been fun ever since. So we actually just got partnered up with his software company so I worked there for 10 years. It's called TrueFit. We got partnered up with them. They're in the middle of the product development and we're hoping to have a launch here in March 2025 of our MVP product. So that'll be pretty sweet. But there's one other guy along the way who helped us with some marketing and he was a military guy as well, so he helped us learn about that.
Speaker 2:So it hasn't been only me, my brother and my dad, but now it is the other. Two guys have gone on for different things in their life, but it's just been a really cool dynamic to one have like family interest involved, right. So we all have it's kind of a mutually beneficial situation. If one of us succeeds, the other one of us succeeds. We have each other's back in a way that I don't think you, I don't think you can say you have in every business. You know it's.
Speaker 2:A lot of people are self-interested in businesses and, family or not, like you, know whether or not you're working with your family. I think that's a point that every team has to come to, where it's like hey, this isn't about me, this isn't about you individually, this is about us and what we can do together and the impact we can make together and the benefits that we can get together. And if you can't figure out how to have that group mindset and that team mindset, it's just not going to work, because the interests are all pulling in different directions and they're all trying to motivate where that company is going in different directions. And they're all trying to motivate where that company is going in different directions. And the only way to compete in a really high-end market is to be rowing in the same direction. You have to be. And the second thing start pulling in the wrong direction. It's a distraction, it's a waste of time, it creates arguments and tension and it's just not a successful strategy. Frankly, I don't know. Does that answer your question?
Speaker 1:They're very similar and sometimes when you're building something, when you have too many similar people, it becomes, you know, a construct, and it's rare and unique that you guys complement one each other so well when did that come from? Or somebody like your mom like where did these skill sets come from?
Speaker 2:So both of my parents were engineers First off. That's that's where the family history comes from. I think, for better or for worse, it created a really, really high standard when we were kids. And I think, again, outside of the family environment, we live in a world that's trying to reduce the standard so more people can succeed. I'm not going to agree with that any day. I'm not going to agree with it. I think we have to equip and empower people to reach the highest standard possible as much as possible, and the systems that we create in the world, the companies that we create, the relationships that we create, need to help empower people to be better than they are, not lower the universal standard so that everybody can fit a mold of some sort, because that actually creates more problems than it solves.
Speaker 2:It sounds like a good idea because it's inclusive. It sounds like a good idea because it's easier to reach. But that's short-term thinking and the long-term thinking is like hey, we as humans have power to learn and grow and change and develop and improve To hit any high bar that we want, and it's about creating an environment of learner mentality, growth mentality, but also like the collaboration necessary to do that. You know, the older generations teach the younger generations. We do this in school, but it's very structured in the direction that the education system wants us to go. Outside that like having relationships with mentors, having relationships with friends that do things that you don't do now, you're starting to learn and grow in areas that you didn't know before and that's helping you take a step up. But that requires it requires collaboration, like I said, but it also requires dropping the ego and having some humility to listen, and that's hard for most people, because the last 15, 20 years of American culture has been individualism, where it's my job to be who I am, to go out into the world to say that I'm better and tell the best story about myself and stand up against everybody and just prove that I'm a pillar on my own. That's a really strong skill to have and I won't doubt that, but it's not nearly as strong as having collaboration and teams and true relationships and working together towards a goal, because, at the end of the day, if I as an individual try to be a designer and an engineer and a finance person and a lawyer and an athlete and a personal trainer, the quality of each of those services that my business is going to offer are going to be each individually lower, because I'm trying to do all of it out of myself.
Speaker 2:But there are people. One of our trainers, gina, is. She's incredible man. She gets in a room, she teaches yoga classes and HIIT classes, but she has an awesome ability to connect with people socially first, but then she also has an awesome listening ear where she can understand what people are doing. Even in the midst of a 25-person class, she can see somebody struggling, go over to them and deliver a solution or a slight tweak to their movement that helps them get what they need. I don't have that skill, man, and so watching her is incredible and we're super blessed to have her on the team. But that applies to everybody that we work with. It's like how can you fit individual pieces together to be something more than that? And if we have a culture where we're focusing on individualism, it actually it sacrifices the group dynamic, and the group dynamic is where all of the influence and power and the momentum builds.
Speaker 1:I do a lot of work in identity and I say one of the most important pieces of identity is the purpose to serve something greater than yourself, something you said about excellence and standards. How do you balance well-being while chasing something and then, once you reach a certain goal, what do you do next?
Speaker 2:How do you balance well-being? Well, first off, I'll say I haven't been the best at balancing well-being and I think I've done a lot of, probably, research in the same area that you have and I think the people who are. You look at Elon Musk, whether or not you like him, or you look at some of these big business guys Patrick, bette, david or Andy Furseller, any of these people who have built a large, highly successful business they don't have balance and so, again, we live in a culture that says that we need to have balance and everything needs to be happy, go lucky and soft and friendly all the time. Sorry, guys, it doesn't create success. It doesn't create success. You have to drive really hard, you have to make hard sacrifices. You need to stick to what your goals are and not change them, like if, every time something is hard, you make a shift. Your aim is different every single time. I don't know if you have you done much like shooting range, actively shooting with guns.
Speaker 1:I've done some. I'm not going to act like I'm some type of expert.
Speaker 2:Yeah, again, guns is not the point of the conversation, but like the tiniest, if you're ever doing like 100 yard range or whatever, the tiniest little shift in that site will get you off target. The tiniest little shift in that site will get you off target the tiniest little shift. And when you're in a business, the team, that group dynamic, has to be aligned around one specific target and they all have to be aimed in that direction and one person trying to take it into a different direction is risk, that it's not going to go to the right place. And one of the leadership challenges that I've dealt with is effectively communicating that vision and that goal before we get people involved. Right, is this something that you want to do? Because we know where we're going?
Speaker 2:My dad and brother and I have been doing work in the space for a long time. We grew up and I mentioned this in another podcast but we had growth, family values. It was like a list of things that our family does. This is who our family is, this is what we care about and this is what we're aimed at. So Tyler and dad and I had a great ability to align around the purpose of Pose as a business and push towards that mission, and I think there's some people who were involved who just had a different mission or wanted to try and get us to deviate in a different direction and we weren't willing to do that and that created tension. So part of it is being super like myopic on what your goal is. Be very specific, write it down and before you get started, like massage it. You don't have to just write it down one time and be like, hey, this is the next thing I'm going to do for the next 10 years. Right, like go through the paces of testing that idea before you decide to invest in it and play out all the scenarios. Is this something that works? Is this something that provides value to people? Is this something that other people are going to get around and understand and want to support? That kind of putting it through its paces early helps you have confidence when you're getting started and I won't even say that we did a great job with that in the business we kind of flew by the seat of our pants and hoped for the best and we're blessed to be where we are now.
Speaker 2:But going back to my design degree, there's a whole we call it the innovation pipeline. It's a step, a series of steps that you go through to take an initial concept, to mature it to the point where it's ready to go to market and then launch it to people who can build it right. That's what my degree is in, that's what my expertise is in. But if you skip that upfront process in innovation of conditioning your ideas to make them strong, then you're just kind of it's short-term thinking, you're just kind of throwing something out into the market and hoping for the best. What a lot of times happens is you're looking at the competitors and just trying to keep up with the competitors. But innovation is leading by example. Innovation is cutting edge. We're not looking at what other people are doing and doing the same thing. We're looking at what other people are doing and doing the thing that they're going to do 10 steps from now, because we understand the whole ecosystem of the market. So if you want to have that cutting edge idea, if you want to take things to the next level, do a bunch of research and invest in what you want.
Speaker 2:And the other thing I will say is, if you don't love what you're doing, it's never going to happen. So a lot of people like, hey, I just want to make money. I just want to be able to support my family. I'd love to make my Instagram look good by traveling and having a motorcycle and shooting guns and whatever it looks like for each individual person. But, sorry, those whys aren't strong enough, man. It has to be for something more than that, and I forget which it was. One of the big entrepreneur guys said it, but the people who are the most successful are the ones who provide the most value to the most people. So best examples of that in the world right Like Amazon, there's a billion people using Amazon. Apple, there's a billion people who have an iPhone and they're providing the most value to the most people. Now, is that value the best value they could be? That's a whole other conversation that we have. But they have a billion users and that's where the value is going and that's at scale, right.
Speaker 2:So one of the challenges that we see in the personal training industry is they are limited a lot of times to the amount of clients that they can see one-on-one. Nowadays people are starting to deal with online, but those relationships are typically direct one-to-one and require some amount of bandwidth balance for a trainer's experience and at some point there's too many clients for the trainer. So one of the questions that we're asking in our business is what tasks does a trainer not need to do to help them build a business? And we've asked people. They're like hey, I want to spend time with people. I don't want to spend time managing my books and doing marketing and shooting content and writing programs and all that. I want to spend time helping people and listening to people and creating a situation where they can learn and grow. And so we've talked to a lot of them and our goal with the product that we're designing is to take a lot of that work off of their plate, to free them up to do it with more people and then also automate pieces of the process so that they can do that.
Speaker 2:The point of all that is like find tools that make it easier for you as well. So if you're trying to accomplish that goal again, don't think that you can do it all on your own. If we're like if you're trying to use pen and paper for a job that AI can do in five minutes, why? So? There are tools out there in the industry, and sometimes they do cost money, but those investments you're buying your time back when you spend that money and that time could be used for more valuable things. So there's a huge workflow and project optimization attitude that you need to have, and every person's scenario that they create there is going to look differently, but it's about discovering what that is for you, solidifying it, creating repeatable systems and processes so that you're not trying to build everything from scratch every single time. And yeah, I don't know. Does that answer the question? That was long-winded.
Speaker 1:The concept of balance, I agree, is not attainable, and anyone who wants to achieve anything is exceptional. Sahil Bloom is one of my favorite entrepreneurs. I'm not sure if you're familiar with him, but he talks about. You have to earn the right to work smart. You have to work hard before you can work smart, and it's supposed to be hard. Work smart and it's supposed to be hard. What you're doing is supposed to be hard. You're supposed to feel friction, because anything worth achieving has to be difficult.
Speaker 1:Now, that doesn't mean, like you said, you do things stupidly right, for lack of a better term. If I can use a tool or an asset to make something easier or facilitate it faster a tool or an asset to make something easier or facilitate it faster, use it. But that doesn't negate that what we're trying to accomplish or what you're trying to do, is going to be difficult. There's going to be setbacks, there's going to be changes, there's going to be pivots, but and it's not for me to judge everybody's definition of success is a little bit different. What success looks like to them Now? I think a lot of people have definitions of success is a little bit different. What success looks like to them Now?
Speaker 1:I think a lot of people have definitions of success that lowball themselves because of the way that they've been programmed, and so when it comes to fulfillment or wellbeing, I'm not sure there's a direct answer. There's a lot of science that supports relationships and personal achievement and things like that, but if you can't define those for yourself what a successful relationship looks like, what a successful company looks like, what a successful physical or mental goalpost looks like you'll never be able to achieve anything. And another thing in general with wellbeing I relate it to happiness. People think you can be happy all the time. That would be like eating one meal and being full all the time. It doesn't work that way, right, it doesn't even make sense.
Speaker 1:Exactly, You're going to go through periods of hunger, just like you're going to go through periods of hunger, just like you're going to go through periods of sadness, anger and frustration. So the concept of fulfillment and well-being, I think, gets hijacked by influencers, social media and I think a lot of times when we see people who look like they're happy all the time and that's one of the bad things of social media is we think why am I not happy all the time like this person? The reality is, you're only seeing that person on screen, You're not seeing them off screen. You're not seeing what they're doing behind the scenes, all the hard work that leads to a production.
Speaker 2:I was thinking about the other day, like if you break up the day that they have and you think about how much time of their day is being shown on social media. It's like a minute out of 24 hours, right, they're sleeping in there, they're eating in there, they have relationships with people that they don't even show on their social media. We have no idea what's happening behind the scenes with most of these people and it's a highlight reel, like everybody says.
Speaker 1:I don't know if I've mastered right fulfillment in my own life, but I know I'm significantly in a better mood every single day when I'm actually doing things that are difficult and aligned with who I want to become and what I want to achieve.
Speaker 2:I don't think you can have fulfillment without action. We live in a comfort and almost laziness-driven world where it's like how do I spend the least amount of effort to be okay. That's not going to create purpose and fulfillment, it's just not.
Speaker 1:What's giving you purpose and fulfillment right now?
Speaker 2:I'm a creator. I like to create products. I like to create content. I like to create content. I like to create new relationships with people and build those. That's where I get my fulfillment, and I like to help other people realize that they can do that as well. Just some of the conversations that I've had. You kind of see a little switch flip in somebody's head and you realize that they start acting differently and they start seeing more possibilities in the future than they did before, and that's that's more fulfilling than anything that's coming to me where did the creator in you come from?
Speaker 1:is it natural? Is it developed?
Speaker 2:I mean, it's been kind of a day. One thing. I was an artist as a kid. I was, I was not. I was not the the you know I didn't do. I did soccer and elementary sports. The you know I didn't do. I did soccer and elementary sports but I was no good. I didn't do any high school sports.
Speaker 2:I was in the art room drawing and I was in a band playing music with people, and so that was kind of my natural inclination. And then design school was where I learned how to apply that to more and I don't want to say that drawing and music aren't useful, but like more industrial related things, right, more business related things, more better ways to make money as well. And so that it was cool to learn that, hey, this creative bone that I have can be leveraged to listen to people and provide value in different ways. And between this business and other businesses that I've worked on, it's pretty cool to see the variety, because one of the things I love about industrial design and I would recommend anybody who's creative but also maybe has an engineering lean or something like that Industrial design is kind of an underappreciated degree, but the whole model of industrial design applies anywhere I've worked in some of the most wild industries ever.
Speaker 2:I've worked in aerospace, on things that are going to land on the moon. Did I know that industrial design applied there? No, but it did. And now I'm in banking and working on credit card programs and trying to help people focus on better value of credit cards other than just spending money. Right, how can this support a lifestyle that helps me save money and spend money in the right places instead of the wrong places? Money and spend money in the right places instead of the wrong places. So the model of industrial design, that innovation pipeline that I talked about beforehand, like it, applies all over the world and that's, that's why the kind of creative you know, and that's how the creative fits into my life.
Speaker 1:So you go from not being a good athlete to creating a fitness app? Tell me how that happens.
Speaker 2:So I mentioned the Grow Family Values at one point. One of them growing up. First off, we sat down as kids. My parents and grandparents sat us down in a room. I have two cousins, two brothers, and the kids had to be with the adults and they forced us as children to help us design these values. So they were helping us learn by helping us make them and that was really cool. So it was engaging at a young age.
Speaker 2:Whether or not we wanted to sit in a room as long as we did was another challenge. But one of them was health and fitness. Like it was a pillar of what our family raised us on and it wasn't like health and fitness like you have to go be a D1 athlete and end up pro. It was health and fitness, as in this is a healthy habit to keep in your life all the time. Fitness world one of the things that happens is we all expect and want to be a pro athlete or we want to be the elite level, you know, runner in the marathon. We want to win all the races and win all the competitions and that stuff's great and it's an awesome challenge and it's something that a lot of us need to push to, but if you think about, like all of the people in the world, not everybody needs that. Everybody does need to be physically active. Everybody does need to have a strong nutrition plan and eat healthy food, because you are what you eat, right, like if you put garbage in your body, you're going to feel like garbage and your cells are going to work like garbage. But if you put healthy food in your body, so health and fitness to our family was less about competition. It was less about, like hitting certain scores and metrics. It was more about integrating it as a regular part of our lifestyle. So that's how we think about it in Pose as well, and the way that I entered into a fitness business as a founder was through the industrial design, through the creation.
Speaker 2:So I was a new guy going into the gym. We were trying this Army Ranger program. They wanted us to do German volume training squats. I always go back to this and I was like, okay, I know how to do a squat, but 10 by 10s I'm going to break myself and I don't want to break myself. So we just looked online and there wasn't really any good resources. We couldn't afford personal trainers at that point because we were just out of college, so the creative gene kicked in at that point and started solving problems. And after being in it for a while, we went through.
Speaker 2:I did embrace the suck twice. I put on tons of muscle through that. It was cool to see. And then, as I started doing it, I started understanding, almost again from a creative perspective. Oh, I have the ability to customize myself by taking action. I can be more functional, I can be more flexible, I can have more energy, I can have more mental clarity, I can feel healthier every day. I can have more energy as I go through my work. And those things apply not only to the fitness itself but to all of the other tasks that I'm responsible for as a family member, as a business person, as a leader, in any capacity that I'm a leader right. And the better I can be in those environments, the more I can help other people be better as well.
Speaker 1:Something you mentioned earlier was when you were initially building your company and as you look to attract talent. You're very, very specific in how you describe what you're aiming for, because you want to attract the right people, and just a couple episodes ago, I had a nine-time founder. His name is John Hitler and he talked about your mission statement should be polarizing, and he uses Elon Musk as an example and he is saying his mission statement. Either people are going to say hell yes or hell no, he's like, and that's exactly what you want, because you want to get the right people on the bus. So for you, I know you have a different way of creating a work environment that you feel is more beneficial than other companies, and I'd love to hear your process for that.
Speaker 2:It's me, my dad and my brother and we have partners and trainers, but we allow those trainers to run their own businesses. So what we're trying to do with Pose is create an, not saying we're not going to bring on W-2s at some point. We will. But the people that we're partnered with right now are 1099s and we do really strong splits for them. So we met a couple trainers at Crunch Fitness and we learned they charge $65 an hour, which is kind of low in the personal training world. It's the baseline right, particularly for a big box gym, but the trainer sometimes is making only 30% of that for every hour that they spend. To me that's immoral. They're the ones that are experts in the field, they're the ones that are helping the people do it, and the big box gym is just hosting the facility. So if you're going to have trainers in your business who are helping the members of your business thrive and come back day after day after day, you damn well better be taking care of them. So we flipped that on its head and we only do this in small ways right now. But Gina is one of the trainers that we have. We have a 70-30 split with Gina, so she makes 70% of every business and we take a little bit and we spend that little bit on marketing for her. It's not going into my pocket, it's going right back into helping us help more trainers, right back into having these podcast conversations so that we can build the community and bring more people into these classes.
Speaker 2:So the attitude that we have is around enabling people whether they're an athlete, a trainer, a physical therapist, a professional of any sort in that space to build and grow their businesses with us as their support structure, and one of the ways that we're doing that is through our champion program, which will launch in March. I have a big handful of people who are involved there, but it's literally just a basic ambassador referral program. If you get your clients or your friends or your patients to use our app, we're giving you, depending on how many people you convert. You get a different amount of commission every month, but it's literally just for saying hey, sign up to and getting somebody to stay on the platform. So really easy work, really easy side income for a lot of people, and it's us sharing what we're doing with other people who find value in it. So that's actually an open invitation. We have a little application flow for anybody who wants to get involved there, but it's a really cool add-on to businesses and the way that we're growing the app.
Speaker 2:This thing that's coming out in March will be our athlete interface. That's going to include a few programs and daily workouts and our AR body track exercises, but the next step after that is to create a trainer interface that connects those two things. So we're going to be addressing the entire workflow of athletes and trainers and PTs and patients and trying to create a natural digital experience for people that fits in and takes a lot of work off of their plate. So yeah, it's not about us. That's the point. And when we're doing marketing conversations with people, it's like how do we put the spotlight on other people?
Speaker 1:How many iterations did it take you to get to this model?
Speaker 2:A billion million. Yeah, I mean practically. So we started on the body tracking thing. You know. We were saying, like, what makes a squat a good squat? And it was about. It was about like using some sort of camera to judge the quality of emotion, and that's kind of still where our unique value prop lies. But so many things have been added to it since then.
Speaker 2:So we did probably six or seven different iterations of just that body tracking. But we also learned things along the way that, like, if we don't have fitness programs in there, nobody's going to use it. So we had to add that If we're not working with personal trainers, what's the point? We had to add that If we're not going to engage a community through a champion program and through our social media, what's the point? We have to add that.
Speaker 2:And so I'm not even a guy who loves social media. I don't like sitting on my phone all day and I don't like seeing some of the nonsense that has to come through the feed. But it's a sacrifice I'm willing to make, right, Like it's worth it to go out there and contribute to this certain type of messaging. And we're not the only ones doing it. Obviously there's people like yourself. But then there's people out in the world who are trying to push the positive narrative, the positive merit-based, like work hard, provide value to people and we'll all thrive together narrative, and we want to contribute to that, not fall behind the wayside or run away from it there's going to be a number of challenges, a number of obstacles.
Speaker 1:Things are going to change. You're going to have to innovate, you're going to have to overcome, you're going to have to build that resilience piece. In any endeavor, particularly the higher the stakes, the more resilient that you need to be. And you know, hard work comes up a lot in my conversations and it comes up a lot with the people I talk to. And it's such a hijacked conversation because it's frequently you see people who have already made it telling people who are trying to make it that you don't need to work as hard when there is so much work to be done. It is hard work. You have to work, you have to work yourself. I don't want to say work yourself sick, but like pretty darn close, all right, you're going to lose sleep.
Speaker 1:Yeah, exactly, but that isn't forever right. There's periodization in life. But when you're in the initial stages of building a company, trying to be a collegiate or professional athlete, you are going to work really, really hard. That's not to say you don't find ways to decompress or find ways to recover or maintain health. But everything has to be done with intention and you also have to realize things are going to change and you're going to have to adapt.
Speaker 2:Absolutely, and I had this conversation. You should talk to a buddy, tino, you'll find him on my social. But he and I had an interesting conversation a few weeks ago about power, and when you hear the word power, I mean you might think powerlifting. But if you think about it from a global perspective, it's like a battle for power and I think that's just a bad attitude about it. We are all granted a certain level of power to start, and it might be small depending on where you come from, and it might be larger if you have a family behind you, a strong family structure, or it might be bigger if you have really immediate and natural talent. But no matter where you start with a certain amount of power, it's about how you use it, and then that power increases by the actions that you take, and early on, hard work is the only thing that you have to increase that power, and hard work is the thing that proves to other people that you're worth it. If you're not willing to work hard, if you're not willing to grind and provide value to people and keep your word and show up whenever you say you're going to show up, then it's the power's not going to grow, because people don't trust you with more power and Tino said this in our conversation before it's the Spider-Man concept With great power comes great responsibility, and the greater power you have, the greater responsibility that comes with it. So I think it's interesting to each of us individually need to appreciate the power that we have now and then use the resources we have in our hands to grow it. But that will bring more resources into the fold, whether it be more time or more money or better relationships, better connections, better business tools, and we should think about it like assets, like financial assets. Even Each of those things that are added as your power grows are an asset that you can use to go get more power, and the better assets you have under your belt, the more you invest in those assets, the easier it is. So the hard work becomes less and less required, because I have a guy I can call and he's going to put me in touch with a really solid partner and it's going to be easy or like like the Pose example is the hard work is we've been manually building this app with our hands, without any funding, for six years, and only in the last three months did we get any funding to go work with a vendor to truly accelerate with us. But six years of our time was spent only doing manual hard work on developing this product, and that was the proof that we needed to gain a little bit more power. And then we spent that power from all of our hard work to gain a team to invest in making this thing real. And now the fact that I can get this on somebody's phone every day is going to be even more power that we have in March to take it to the next level.
Speaker 2:And creating assets that you can reuse over and over and over again is working smarter, not harder, right, so you said it's about hard work, but there is an element of working correctly, and I forget who it was. It was somebody in the music industry. He was like I don't want to just take action over and over and over and over again. I want to take the right action as many times as possible, but not in a rush, and so I feel like all of us at some point try to bang our head against the wall and barrel towards something as fast as possible, but if you're not being tactical and strategic about how that works, there is a lot of wasted time and energy and momentum and you might go down one road and it's not right. And then you have to backtrack and go down another road and it's not right.
Speaker 2:But if I sit back and listen and have conversations and work at what I know, I can work at today and wait for that right opportunity to come out. It's way strategically more effective and I can take the right steps over and over again. So we've said no to a whole lot of different opportunities at Pose because they're not the right thing and they're not keeping that end goal in mind, the thing we're aiming at. So I mean, the investor conversation is really challenging for entrepreneurs because getting money is movement, it creates acceleration and that's good. But if that investor doesn't see what you're really trying to do and doesn't value what you're really trying to do now, you're giving equity over to somebody who has control and decision-making power in your business and they legally have the ability to do it. So we've been very careful about how we create that situation so that our vision stays true to help the people who we know we have that we can help Because we're responsible to them. It's not about us.
Speaker 1:And so when an investor comes in and says, hey, I want Andy Grove to go make a certain move, it's like, well, andy Grove can't move if it's not in the best interest of these people that we're responsible for. I love this conversation because it's nuanced right. Working hard isn't bench pressing every single day, and I have this conversation with the athletes I work with predominantly work with football players. Sometimes working hard and the hardest thing to do is to say no to the donut that you want to eat when you need to eat a steak or your veggies or some rice that doesn't have a bunch of other stuff thrown in it to eat the apple. That is hard work. It's working hard. But finding things that create leverage and finding things that exponentially grow Going to sleep on time is something that is high leverage that's really hard to do.
Speaker 1:Sometimes it's really hard not to go out and drink and binge drink yourself to near death for cool memories, right. It's much harder to go to sleep on time so that come Monday you can be ready for your 6 am workout or whatever the case is. And so working hard isn't necessarily physical all the time. It's the mental and emotional side, too, of making the correct decisions, the intentional decisions aligned with everything that you're trying to achieve. And that's the difference with beating your head into a wall, like you said, for no reason, versus working intentionally. Head into a wall, like you said, for no reason, versus working intentionally, working diligently and spending the energy in the right areas. It's not always physical and the example I think the weight room is such a good, and so are sports, but such a good example for life. And you talked about the responsibility growing.
Speaker 1:When I started working out, when I was whatever 12 years old, I could barely bench the bar plus like 25s on the side, but now I can easily bench over 300 pounds. But that's 20 years. Essentially, I'm trying to think how old I am. When I started Whatever Close to 20 years of just doing, obviously some really hard workouts, but recovery, diet, nutrition, the way I speak to myself and eventually I get to this point and the weight didn't get lighter. I just became stronger and more capable of lifting that weight with relative ease. And it's the same concept with other areas of our life, with building a business. It doesn't get easier. We just become more equipped to deal with it and we learn how to do things using less energy and more efficiently and effectively. We know when we can delegate, we know when we can react and read to ourselves, but it starts with, like you said, taking that action.
Speaker 2:Yeah, absolutely. And I think you were talking like not choosing the donut or choosing to go to bed instead of drinking, and one of the key things there is that good decisions build momentum. So, like it was, it was funny you talked about the donut and then you immediately said like steak and vegetables. In my head the first thing I thought when you said that was like man, I prefer steak and vegetables every day to a donut. But that didn't happen automatically. That happened from the habit of eating the vegetables and the steak over and over again.
Speaker 2:I love a good steak and I know how to cook it well.
Speaker 2:So I think I mean, practically from a nutrition perspective, your food doesn't have to be super bland for it to be healthy. Like, go get a nice rub on the steak and put some garlic powder on your vegetables with some salt. Like it makes it way more enjoyable to eat. So solve the problem in a better way, in a more long-term mindset way, rather than just saying that like, ah, steak and vegetables is not as good as a donut. Like, again, it's all about self-talk, like you said, but the more you choose to eat the steak and vegetables over the donut, the more you're going to crave that instead of the donut. In the same way, the more you go to bed at the time that suits your needs the best, the more you're going to feel the habit of going to bed at that point and waking up at the right time to go do the things you need to do, and the habitual repetition of that creates ease. It's not easy the first time, but it's way easier the hundredth time.
Speaker 1:It's as soon as you can create those habits. Obviously, you see the book back here, atomic Habits but it's the second that you can begin to automate things that feel challenging. You remove the decision fatigue and so, in the beginning, a little bit different. Well, granted, I haven't read this topic happens in a while, so I can't remember if it came from this but it's the non-negotiable. You make it non-negotiable in the beginning. It's I'm going to eat healthy, I'm not going to eat the whatever.
Speaker 1:And then it eventually just becomes second nature, right? But the decision fatigue can make it really difficult. So when you're having that internal conversation, you're trying to talk in your mind, yourselves out of decisions that you know are good for you. It's like, ah, I am really tired, maybe I'll just press the snooze alarm today. It's like no. It's like I have a non-negotiable I'm waking up at this time. I've already accepted it. I'm just going to, when the alarm hits, I'm going to put my feet on the floor and I'm going to stand up, or I'm going to put my phone somewhere out of reach where I have to put my feet on the ground. And then eventually it just becomes second nature and you begin to enjoy the process of these decisions, and then it gives you more energy where you can focus and do other things.
Speaker 2:Yeah, I think habits are an interesting one too, because you know we were talking about social media earlier.
Speaker 2:We live in a world where so many people are yelling habits at us all the time, like like or not right, like Jocko's, like get up at 430 and get going, and you have Robin Schwarm's 5am club and people are telling you that you need to eat a certain way and that you need to lift a certain way, and that you need to run a certain way and that you need to work a certain way.
Speaker 2:The overarching message that I think everybody needs to hear is that nobody's way is right, but your way, and you have to take the creative time and effort to curate it for yourself, create the set of habits that actually matter to you, and not just do some arbitrary habits that some dude on the internet told you to do, so that you can have some sort of structure.
Speaker 2:It's like pick the ones that actually serve you, and, as I was an entrepreneur, I spent a lot of time just trying to work hard, and at one point I had a mentor who said to me, like you have to have self-awareness and choose the things that serve you, not just work hard, not just try to show other people that you're, you know, grinding like crazy or doing some like hard challenge, or that you're the most active or strongest dude in the gym, like.
Speaker 2:Stop worrying about other people for a second and take time to reflect, be introspective and write down the things that you need to do and then write down the habits that help you do those things the most successfully. And it's not going to like the first time you write it down. It's not going to be the right time, like, write it down, try it a few times, run a tweak, switch it up, and over six months of doing it, then you'll come up with a fluid motion that is easy to execute and actually serves the purpose that you're trying to reach. Because without that purpose it doesn't matter right. Without that purpose it's arbitrary. And I don't know about you, but I don't really want to live an arbitrary life.
Speaker 1:I'm with you. Everything I'm about is living with intention and purpose and meaning. I talked a little bit earlier about that resilient piece. I don't think there's even more so than athletics. In a way, entrepreneurship requires about as much resilience as anything in this world. How do you deal with the ups and downs and the failures that come with entrepreneurship?
Speaker 2:Well, that's a really good question and I think I've gotten healthier at it over the years. Sometimes it's really hard. Sometimes you want to yell and scream and I have yelled and screamed, whether it's to myself or other people. But I'm trying to think where to start. But again it's back to habits. It's about how do I want to move forward when things are hard. Do I need to create space and have alone time to process it? Do I need to go talk to a really trusted friend and get their opinions?
Speaker 2:One of the things that I've done my whole career and I've been really blessed with some solid mentors is going and talking to them Like I had. This one guy was. My first job out of college was at a rail company and I got to work with the CEO of this rail company. That's a $12 billion company and I got to go hang out in his office. It's a crazy opportunity, but I still have his phone number and I can still call him and he'll still get dinner with me.
Speaker 2:Building relationships with people like that who are a million miles down the road from where you are. They'll tell you things that you don't even know exist and they'll help you identify the wrong directions that you might be headed, that you don't want to head, and they're also going to help you make really hard decisions going instead of running into those ups and downs cold and hoping that you make the right decision. Build resources to deal with them. Build people who are wise, who can help you think through things and weigh out the options and choose the right option and you're not always going to like the things that they say, but at the end of the day, this guy has run a 40,000 person company. I got less than 10 on my team, so who am I to say that? I know any better than he is, and he has worked with people who are far more difficult than the people that I've had to work with, and he knows how to build successful teams and companies out of that.
Speaker 2:So the other thing I was actually just on a podcast two days ago with my buddy, chris. He's an army mental resilience coach and the last thing I asked him in the pod was like what are five things people can do every single day to support healthy mental resilience habits? It's not all about having your brain, your head, screwed on straight in that hard moment. It's about creating those daily habits that support it right. Going to the gym regularly creates mental stimulation, that is, people who go to the gym have a better mental state than people who don't.
Speaker 2:The other thing that he said really, really simple get eight hours of sleep every single night. Like you can grind, like some, some people can handle, like six, seven, eight. But like if you're getting less than six, seven, eight, but like if you're getting less than six hours of sleep, something's wrong. You have to get. You have to get an adequate amount of sleep or your brain is not in a state to handle things appropriately.
Speaker 2:He also said like when you wake up in the morning, don't pull your phone out for at least like 20 minutes. Cause one it's like a barrage of a whole bunch of nonsense all at once and your brain's not even awake yet. So it's it actually creates cortisol. But two, it's just like the blue light and you've got to allow your body to like, slowly, slowly wake up. And three, he said drink a full glass of water immediately because it lubricates your system Right, and that your body's just going to be ready to go and move and function properly.
Speaker 2:Like this thing that we have is a machine.
Speaker 2:If it's not, if it's not taken care of appropriately, it's going to feel stress whenever, especially when things get hard.
Speaker 2:And if it's optimized when things get hard, like at least the body's not going to be a problem in that situation.
Speaker 2:So, creating those sort of basic habits that support it and then also having the resources around you to deal with the hard things that are out of your wheelhouse, right, like you're going to run into things as an entrepreneur that you've never even thought you'd run into and you're going to have to come up with the right decision and you're going to have to stand by that decision. That's the other hard part. So, as you're sticking to your aim and as you're sticking to your goal, you're going to have plenty of things in the journey that try to divert you. And whether or not you're a Christian, whether or not you believe this, I think that's the devil tempting us away from where we ought to go and sticking to the journey also adjusting inappropriately. But sticking to the journey is really, really important and when you come against something that's going to try and divert you, you have to make the right decision, no matter what, because at the end of the day, it's not about you, it's about the people that you're responsible for.
Speaker 1:How do you deal with that devil's temptation in your mind? When you hear that voice trying to get you off path, how do you fight against it?
Speaker 2:I just have a pretty aggressive mindset about it and I'm not perfect either. There's temptations that I have that I deal with, that do knock me off track sometimes, but at the end of the day it's like that's more micro than macro and keeping the macro on that's not hard. It's really hard to choose something against the macro for me. So, but I think you know, as young entrepreneurs are deciding what they want that journey to look like, there's a lot of shiny objects and you have to sit down and ask yourself, like what is it that I truly want? What is it that truly makes me not happy but feel purpose? That's different. I think happiness comes from purpose. But what makes me feel purpose? What skills do I have that are valuable and where can I provide that value to people? If you can overlap purpose, skills and value to people, that's your sweet spot and that's that macro that you need to aim at and align those things to actions that you can take every day and don't deviate from it. I mean, fitness and personal training is a really interesting space because there's so many angles right, like do I want to be an in-person coach? Do I want to be an online coach? Do I want to do nutrition? Do I want to do supplements? Do I want to be a brand representative? Do I want to be an athlete? Do I want to go to the gym? Do I want to be a brand representative? Do I want to be an athlete? Do I want to go to the gym? Do I want to open a facility?
Speaker 2:Right, like there's so many different things and you have to pick which one of those actually serve the purpose of what you are trying to do and then drive at it.
Speaker 2:Because, like, if you're a new personal trainer who's working at Crunch Fitness and making that really not optimal split, like you don't have the finances to open a space but your dream might be to open a gym and if you're going to give up on opening a gym in six weeks because you didn't make enough money within that six weeks to open your gym, you're never going to get a job.
Speaker 2:You have to work hard and you have to be willing to maybe leave that job that's not supporting you appropriately and do something more creative. And you have to put in time and lose sleep over, like over doing the research, to find another way. Like I have a couple personal trainers that I work with, like I said, and like there's some people who are doing small hourly projects and there's other guys that I know who have 3,600 trainers and clients on social media that they service every month and they're making like six figures plus a month, which is ridiculous. But it's all about being aware of what your options are and then choosing the ones that serve your purpose the best and then using that purpose not for yourself, but for other people.
Speaker 1:It's the conversation in my mind between motivation and discipline. I think people kind of separate the two when in reality they work together. They're cyclical in one another and that macro, that large goal of where we want to go, it has to be so powerful that ends up being your motivation all the time. You can't get there until you have clear intention and expectation of what you want and you have to ask yourself those questions that you have been articulating early on in the process to solidify that. Why so that that motivation is always there?
Speaker 1:Now, in the short term, when it's I don't want to wake up, when I'm supposed to wake up, or I don't want to do this, it becomes easier to have that conversation of what I want in the long term versus will this get me there, will it take me away from there? And as soon as you can have that conversation with mental clarity and you can't have that mental clarity if you're constantly negotiating with yourself with what you want in the long term. So once you establish that long term, that mental clarity is there and then in the short term you can say I don't want this.
Speaker 2:It makes the short term trade-offs really. I don't want this. It makes the short-term trade-offs really easy, exactly. Does this lead to where I want to go or not?
Speaker 1:Exactly. And then we're not perfect, but we can be at least a little bit intentional where we can say F it I need. Today I'm just going to binge watch Netflix, Right.
Speaker 2:You need space. You have to have space. Exactly Just last night, I was like, okay, I got a lot of work I could be doing, but I'd rather take my girl on a date. I called her and we went and got burgers and we ended up spending time together instead of working. That's 100% essential.
Speaker 1:Exactly, and it's become so much easier to do that intentionally instead of by accident, when again everything is aligned and on the same train and everything is aligned and on the same train.
Speaker 2:Yeah, I think you said motivation and discipline go hand in hand and I agree with that. I think motivation and motive are different. Motive is purpose and you set a motive, you set a purpose and you aim at it and it doesn't change. Motivation is an emotion and emotions don't get us where we want to go because they're willy-nilly and they kind of ebb and flow with the wind. Right, we have to have control over that state and we have to choose, no matter what the emotion, to aim at that purpose instead, no matter what, and I think discipline is the series of actions that we take to get us there. So discipline is structure, motivation is emotion and we can build habits to make that motivation more aimed at our goals, but then having that motive and purpose as a pillar, is key.
Speaker 1:I like to take the purpose conversation a little bit deeper. So I think where we can run into problems with purpose is if a purpose is a specific goal, because then, once we reach that specific goal, then the question becomes now what? And so I think about it, and Aaron Rodgers has talked about it. I've talked about it on my show, using him as the example. His whole purpose was to win a Super Bowl. His whole life was dedicated to that. He then achieved it and it became now what?
Speaker 1:And so where I take the purpose conversation is purpose has to have meaning, and so the purpose can't be the specific goal, but the meaning behind the goal is what's important, and so however you define that in your own life is relative to you. For me it's. You know, creating a successful company is whatever purpose, but the meaning behind that is I can prove to myself that if I set my eyes on something, I can accomplish it, and that I'm capable of doing hard things and that I'm building, you know, what I call championship level habits that can be applied to any domain of life. So that's the meaning behind the purpose. It's not now what. Now, naturally, we're going to have new goals and we're going to move the post forward, but that meaning can stay the same, so that I keep the same level of satisfaction as I maneuver through life, knowing that I'm constantly chasing the same thing.
Speaker 2:Yeah, I mean what you said. There was right on point when you started talking. That's where I was going to go with it as well. Like purpose in a goal, or a goal is part of a purpose, but like once you accomplish that and you hit that, now what you still have to have a purpose. So a purpose is almost a spiritual thing. That's higher level. It's like what do I want my whole life to be aimed at? And now I can decide what goals fit into that purpose. And so for me, like the now what would be like what happens if we scale the business the whole way and it's real big? Now what If my purpose was to scale the business real big? It's over and now I have to find another purpose. But if my purpose is to build innovative products and digital experiences that help people live better lives and contribute to society, now when that one business goal is reached, I can start a new one that still fits the purpose.
Speaker 1:It's exponential.
Speaker 2:It's exponential and it's just continual. It doesn't end. It's not something that ends. So if your purpose, if you can see an end to your purpose, maybe you need a better purpose or maybe you need to take that purpose to a next level. Because I would say Aaron Rodgers' example of winning a Super Bowl, that's not a purpose, that's a goal and he may have accomplished that goal, but if that was his whole purpose and identity around that purpose and it's over, then it creates an interesting opportunity because you can say what's next and that's kind of fun, because you can say what's next and that's kind of fun. But the purpose I think if we asked him a little bit deeper and we did maybe the five whys on it right, his purpose is actually something deeper than that. His purpose is probably something around setting a good example for others and what they can achieve or things like that. The Super Bowl wasn't the purpose.
Speaker 1:Tell me a little bit about the product launch coming up here. Want to hear about it.
Speaker 2:Yeah, I'm very excited. It's been a long time coming. So what's happening in March? We're kind of looking at late March at this point, early April for this product launch. We're putting out our athlete interface MVP. So MVP is a product development term for minimum viable product. This is the smallest thing that we can put it out in the market that will provide value to people. It's going to have a bunch of fun features and it's going to start showing us how people are interacting with the product and moving forward.
Speaker 2:So just high level the things that are going to be involved. We're going to have a whole bunch of body track exercises. You'll be able to buy a little $20 Amazon tripod tripod, set your phone up on it in the gym and have it watch you go through your motions and, based on your own unique body proportions, you'll be able to get scores on every single rep. You'll be able to average the score of a set. So like, let's say, I did 10 bench presses and I got some 50% and some 60% and some 70%. It's going to average all those scores into one set score and then we'll be able to benchmark that against all of the exercises in a workout and then create a workout score. So we're tracking a whole bunch of unique pieces of data that aren't really tracked at the moment. But part of it is to kind of gamify the workout experience. A lot of the other products that are doing the body tracking are doing simple things like counting sets and reps and they're telling a lot of angles and things. But from our perspective, some of those products take a health science degree to understand. Some of those products take a health science degree to understand and what we're trying to do is simplify the data so that people can kind of get a little bit of gratification every time they make a good decision, every time they get an accomplishment. It's a gamified fitness experience. So your body track exercises are one thing. We'll also be able to log exercises that we don't body track yet. So something like we were just looking at calf raises the other day, like it's not very complicated motion, there's not a lot of form, quality that needs to go into a calf raise, right, but you'll be able to say, like, just type in, like hey, I did 50 calf raises or whatever, and you can track that over time.
Speaker 2:With where we are now, we are generating a whole bunch of like standard workouts. Like I said before, one of the groups of people that we're trying to target is people who don't know what to do in the gym yet. Like people are trying to take that step one and get access and they maybe don't want to do a personal trainer yet because it's intimidating, or they don't know what to do in the gym because they haven't experienced all the variety of exercises that they can do. We got templates that they can go through and makes it really easy. You know typical chest tries, back, buys, shoulders, legs. You know three-day splits, six-day splits and then longer term programs as well, so you'll be able to go into those programs, check the boxes, body track, the exercises that are body tracked and then all of the data around.
Speaker 2:Each of those things is going to port out into a stat screen and that stat screens will show you quality. Like, let's say, I did a whole bunch of bench presses. It'll show you the quality of your bench press overall over time. It'll say like, hey, six months ago I had like a 50% and now, hey, look at me, I have a 70% or a 90% bench press. But the unique thing about weightlifting is that once your form gets really good and you're good at like 135,. Okay, now I'm going to push towards 225. So my quality form is going to go down again. So you'll actually be able to see the ebbs and flows of that and use it as an indicator of when to move on to a better weight. So part of that is injury prevention, part of that is teaching people how to make good decisions, but that'll be available in the app. And then the other thing that we're going to be able to do is show two things about programs Completion, which is how far through a program are you, but also compliance how much of the program did you actually do? So if you're assigned 10 reps, did you do eight reps? Did you do 12 reps? And so with compliance, you could actually get over 100% score because you're doing more. Now, that's not necessarily good in every program, but we'll have the right benchmarks and programs built around that.
Speaker 2:So the other opportunity that this opens up is if there's any people who have who are like personal trainers and they want to include programs in our product, like we can input any programs that we get. So we're going to build this massive program library. We're going to have some standard post programs, but also it's a. It's a branding opportunity. It's a marketing partnership opportunity for any health science professional to come along with us, put their name on a program and sell it to anybody in the app. Right now the sales will be through the ambassador program. But as we get the trainer interface and then hopefully the next year or so, they'll be able to actually offer their services to clients. They'll be able to roster and manage people. But that's down the road. The champion program will open once the MVP is out. So we're taking applications for that. Right now. I have a really solid handful of people who are interested.
Speaker 2:We have like a just a basic survey that you go through to tell us you know, do you align with who we are as a brand and do you want to support the things that we're supporting? Once we figure that out, you get a code. So every account will get a code. Mine will be like pose founder guy or something like that, and code Mine will be like pose founder guy or something like that, and that code, if you get somebody else to use it, it gives you credit for their account. So if you don't apply to be an ambassador or to be a champion, you won't get anything for it You'll just get credit. But if you do apply and get accepted to be a champion, you'll get a certain amount, depending on how many people you convert, of their monthly recurring revenue. So that's the key here If you sign somebody up, you get part of their revenue every single month.
Speaker 2:And then if you're somebody who, let's say, you're a fitness coach online who has a whole bunch of personal trainers that you teach how to do your business, there's a second tier to the champion program called our champion promoter, and that's like. You can help coach trainers how to be better trainers. You can help coach trainers how to use the pose app with their clients, and you get credit for all of the trainers that you bring on. And then they get credit for all of the clients that they get on, but you get a piece of that whole pie. So it's not not quite multi-level, but it's. It's one level, uh, but it creates a really cool kind of side income for people to be adding to their portfolio and building their business. And, yeah, you get paid out every month. I'm trying to think what else? Those are the main features of the new product in March.
Speaker 1:Beautiful. Well, hey, andy, I can't thank you enough for coming on today. If people want to apply to be an ambassador, they want to download the product or the app how can they do so and how can they reach out to you if they want?
Speaker 2:The Pose Champion link will be on our Instagram bio so I'll put it on there. It's Pose Fitness app on Instagram. It's Pose Fitness app on Tik TOK, I think as well, and usually if you search post fitness or Andy Grove, you'll find my. My Instagram, personally, is the the ADG experience experience with just an X. But yeah, so we're. We're very excited to talk to people. If anybody has any questions, like I'm, I'm all ears and happy to schedule time with people, and you know our goal is to help steer this project in a way that helps people grow their businesses. So, again, it's about you guys and it's about how we can help. So we're all we're all ears and looking forward to hearing a lot of feedback and helping turn this product into something that's a game changer.
Speaker 1:Okay, I appreciate it, man. It's been a blast to have this conversation, excited to help you on your journey as well. So thanks for coming on, man Listeners, thank you for tuning in. Make sure to tune in next week. Download the pod, subscribe to our YouTube channel. Leave us a review. Five stars only. Baby, appreciate you.
Speaker 2:Thanks, dude, this is great.