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The Second Draft
At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about.
You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones.
Because the first draft builds it.
The second draft defines it.
Want more? Follow along @secondstorystudio and join the evolution.
The Second Draft
It's not 2010 anymore: posting pretty photos isn't going to turn into design clients
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In this episode, I’m breaking down how I built my virtual design business by combining the best of e-design with the parts of the traditional interior design model and created a thriving business. I’m talking about why aesthetics without strategy won’t turn into consistent, paying clients.
I also share behind-the-scenes details about The Studio: why I created it, who it’s for, and what designers really need in place to build a business that’s profitable, flexible, and sustainable.
Curious about The Studio?
DM me “BUSINESS” on Instagram to find out if it’s a good fit.