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The Second Draft
At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about.
You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones.
Because the first draft builds it.
The second draft defines it.
Want more? Follow along @secondstorystudio and join the evolution.
Episodes
46 episodes
Exposing Myself: SWOT Analysis of My Own Business
In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business.We’re talking about everything from AI ...
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Stop Hiding in “Productivity” and Focus on What Actually Makes a Difference
You can be busy all day and still not move your business forward.In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep you in motion)… and needle-...
Inside The Workspace: Out of Alignment…or Just Uncomfortable?
A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off track or just doing the necessary work, listen...
The “You vs. Them” Content Shift That You're Probably Missing
In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, and actually converting your content into sa...
This Retreat Broke My Brain (In the Best Way). These Are My Takeaways
Caroline just got back from her first business retreat and is sharing her biggest takeaways. In this episode, she shares the biggest shifts that came out of the room (raised standards to identity-level growth) and the subtle ways sh...
Before You Spend $30K on SEO or Paid Ads, Dial This In First
Before you spend $30K on SEO, paid ads or outsourcing your marketing, dial this in first.More traffic won’t fix a message that doesn’t convert, and unfortunately I see interior designers make this mistake all the time.In this epis...
Why I Rebranded My Business (And What the First Chapter Taught Me)
In this episode, I’m sharing the story behind the rebrand from The House Call Podcast and Caroline Klein Design and why this felt like the right moment to close the first chapter of my business and start writing the next one.<...
Business Lessons from 2025
In this episode, I’m sharing the real, behind-the-scenes business lessons I learned this year. We’re talking about what actually moved the needle (and what was just noise), the difference between being busy and being strategic and h...
Six Months From Now, You’ll Regret Not Listening to This
If nothing changes, nothing changes.And six months from now, you’ll either be in a completely different place in your design business, or wondering why you’re still stuck in the same patterns.We’ll talk about resilience, why communit...
If your business requires you to pretend to be someone else, it's not it
So many business owners think the reason things feel hard is because they’re not disciplined enough, not confident enough, or not doing enough. But most of the time? It’s because they’re trying to build a business as someone they’r...
5 Mistakes Interior Designers Keep Making (that are costing them time, money + clients)
In this episode, I’m breaking down the five most common business mistakes I see budding interior designers make.If you’ve ever felt busy but not progressing, confident in your design skills but unsure how to turn them int...
It's not 2010 anymore: posting pretty photos isn't going to turn into design clients
In this episode, I’m breaking down how I built my virtual design business by combining the best of e-design with the parts of the traditional interior design model and created a thriving business. I’m talking about why aesthetics without strate...
Color Dread? Here’s How to Choose the Right Paint Every Time
In this episode we cover:You’re not bad at choosing paint — it’s just harder than it looksLighting changes everythingUndertones matter more than you thinkYour paint color needs to play nice with w...
10 Reasons You’re Not Hiring a Designer (And Why That’s Holding You Back)
In the this episode of House Call, we cover:The 10 most common reasons people avoid hiring a designerWhy your home is worth investing in—no matter its size or styleHow working with a designer gives you mor...
The Truth About Open Concept Homes: Pros, Cons, and Design Tips
In the this episode of House Call, we cover:what an open concept layout iswhen this layout became popularthe pros of the kind of floor planthe cons to considertips + considerations for creating a ...
The Effortless Summer Refresh Guide (From a Pro Designer)
In the this episode of House Call, we cover:A case for a summer refreshUpping your curb appealSwapping out some lighter decorBringing the outdoors inJazzing up your outdoor space a bit
Five Things to Consider Before a Bathroom Renovation
In the this episode of House Call, we cover:being aware about your storage needssetting a realistic budgetchoosing the right materials for your lifestylegetting the functional aspects correctsetti...
Listener Questions: Tray Ceilings, Finding the Right Dining Table and Artwork Faux Pas
In the this episode of House Call, we cover:choosing the right shape dining tablehanging artwork at the right heightcolor drenching “rules”updating a tray ceilingEpisode0:00 Introductio...
Art Deco Deep Dive
In the this episode of House Call, we cover:the history of Art Deco and the movement it grew out ofkey players in the Art Deco movementthe color palettes, materials and furniture profileshow to incorporate...
Save Time, Save Money: Why an Interior Designer is Your Best Investment
In the this episode of House Call, we cover:how hiring an interior designer can save you moneytrade discountsavoiding costly mistakeshow interior designers can save you timeEpisode0:00 ...
The Fisherman Core Aesthetic: A Guide to Timeless Coastal Style
In the this episode of House Call, we cover:what “Fisherman Core” ispros of fisherman corefisherman core color palettematerials that make the lookhow to avoid looking like a seafood restaurant
The Secret to a Sophisticated Space: Mixing Metals Like a Pro
In the this episode of House Call, we cover:why you should mix metals in your homewhat “metals” I’m talking abouttips to effortlessly mix metalspitfalls and mistakes to avoidEpisode0:00 In...