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The Second Draft
At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about.
You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones.
Because the first draft builds it.
The second draft defines it.
Want more? Follow along @secondstorystudio and join the evolution.
The Second Draft
Latest Episodes
From Dance Teacher to Fully Booked Designer in 5 Months ft. Emma Feeheley
There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to charge premium prices.This episode proves...
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Exposing Myself: SWOT Analysis of My Own Business
In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business.We’re talking about everything from AI ...
Stop Hiding in “Productivity” and Focus on What Actually Makes a Difference
You can be busy all day and still not move your business forward.In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep you in motion)… and needle-...
Inside The Workspace: Out of Alignment…or Just Uncomfortable?
A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off track or just doing the necessary work, listen...
The “You vs. Them” Content Shift That You're Probably Missing
In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, and actually converting your content into sa...