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The Second Draft
At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about.
You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones.
Because the first draft builds it.
The second draft defines it.
Want more? Follow along @secondstorystudio and join the evolution.
The Second Draft
Exposing Myself: SWOT Analysis of My Own Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business.
We’re talking about everything from AI and the changing landscape of social media…to the strengths that have helped me build a multiple six-figure business and the blind spots I know I still need to work on.
This episode is part business strategy, part honest reflection, and part reminder that even experienced entrepreneurs need to regularly step back and evaluate what’s working, what’s not, and where they’re headed next.