Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
You got into business because you're good at what you do... and now you're stuck marketing a business!
If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process.
Hosted by Felter Unfiltered – the designer that non-designer's love!
Episodes
35 episodes
See you in 2025 for Season 3! Get caught up on Season 2
Subscribe to get notified as soon as Season 3 is live in 2025!Need to get caught up on Season 2 episodes? Check out...Most downloaded episodes:23. 10 things...
•
Season 2
•
2:15
What worked and didn't work for my business in 2024
In this final episode of Season 2, I'm sharing all the strategies that worked (and didn't work) for my business this past year, so you can learn from my experiences for your own business. Listen to this episode to find out:
•
Season 2
•
Episode 32
•
26:44
10 things I've learned from running Facebook ads for 18 months
Do Facebook ads seem intimidating? Or did you try them once and decide they don't work for you? I've seen firsthand how Facebook ads can work for an under six-figure business. In this episode, I share how I've used them to 5x my email list and ...
•
Season 2
•
Episode 31
•
23:55
How to rename and relaunch your business to attract different clients with Hamptons Organizers owner, Lindsay McLoughlin
Ever considered renaming, rebranding, or relaunching your business? My client Lindsay McLoughlin, owner of Hamptons Organizers, shares how she did all three with her home organizing business to attract different clients and be perceived as a mo...
•
Season 2
•
Episode 30
•
45:51
How I get it all done: My favorite strategies, tools, and habits to run my business efficiently
Do you struggle to get it all done in your business? Being a solopreneur means wearing lots of hats and managing your time and productivity well. In this episode, I share 11 tools, strategies, habits, and mindset shifts I use on a regular basis...
•
Season 2
•
Episode 29
•
22:35
How to finally finish your website and the impact it will make on your business with Danielle Fisher and Jessie Yarbrough
Are you embarrassed of your website? Whether it's not having a "good" one, never finishing it, or not having one at all, you're not alone – but you can DIY a website you're proud of. Well-Oiled Website students Danielle Fisher and Jess...
•
Season 2
•
Episode 28
•
18:44
How my 6 courses came to be + What frustrations they solve in your business
When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line wit...
•
Season 2
•
Episode 27
•
24:38
8 ways to get more people to know how great you are and increase bookings
Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase yo...
•
Season 2
•
Episode 26
•
11:39
The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones)
As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positiv...
•
Season 2
•
Episode 25
•
16:31
Rebrand is not a dirty word: 6 signs it's time for your brand to evolve
Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to).<...
•
Season 2
•
Episode 24
•
20:57
10 things to do if you're growing your business on the side (or just getting started)
Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business...
•
Season 2
•
Episode 23
•
26:33
Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer
Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an un...
•
Season 2
•
Episode 22
•
36:16
How to keep your website and business safe from hackers (because even your small business is a desirable target)
You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most import...
•
Season 2
•
Episode 21
•
14:25
6 things to think about before creating or overhauling your website
Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future.Listen to the episode to find o...
•
Season 2
•
Episode 20
•
18:23
How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert
There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small nich...
•
Season 2
•
Episode 19
•
33:51
Trends I see in online business and my predictions (Sept 2024's Version)
Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for wh...
•
Season 2
•
Episode 18
•
29:11
Get caught up on the best episodes from Season 1
Subscribe to get notified as soon as Season 2 is live in September 2024!Need to get caught up on Season 1 episodes? Check out...Most downloaded episodes:3. H...
•
Season 1
•
2:51
All my failures as a business owner so far
If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've...
•
Season 1
•
Episode 17
•
20:59
How to use every page of your website to book clients
Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or b...
•
Season 1
•
Episode 16
•
26:43
How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist
Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got val...
•
Season 1
•
Episode 15
•
29:26
6 things I care about more than making six figures
Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to...
•
Season 1
•
Episode 14
•
12:51
Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media
If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life au...
•
Season 1
•
Episode 13
•
37:25
Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host
Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business....
•
Season 1
•
Episode 12
•
28:26
The biggest mistakes you’re making with your online presence that are costing you clients
If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're makin...
•
Season 1
•
Episode 11
•
20:39
How to sell your services to the 5 different types of decision makers
Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how...
•
Season 1
•
Episode 10
•
47:57