
Behind Design
Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso.
Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.
Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.
Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.
Podcasting since 2023 • 31 episodes
Behind Design
Latest Episodes
Ep. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real Impact
Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristi...
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29:29

EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas
What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-tick...
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25:02

Ep. 28 - From Living in a Funeral Home to Going Viral: Melissa Hughes on Faith and Resilience
Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares ...
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34:09

Ep. 27 - Podcasting Unplugged: Behind the Mic with Janine Stella
Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.Janin...
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41:31

Ep. 26 - From Pandemic Pastime to Impactful Brand: Rachel Pesso's Secrets to Building a Loyal TikTok Audience
Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok a...
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16:04
