
Behind Design
Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso.
Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.
Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.
Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.
Episodes
31 episodes
Ep. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real Impact
Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristi...
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29:29

EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas
What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-tick...
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25:02

Ep. 28 - From Living in a Funeral Home to Going Viral: Melissa Hughes on Faith and Resilience
Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares ...
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34:09

Ep. 27 - Podcasting Unplugged: Behind the Mic with Janine Stella
Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.Janin...
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41:31

Ep. 26 - From Pandemic Pastime to Impactful Brand: Rachel Pesso's Secrets to Building a Loyal TikTok Audience
Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok a...
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16:04

Ep. 25 - Soul Chat: Unleashing Your Inner Creativity with Rachel Pesso
How do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her child...
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12:53

Ep. 24 - Creating Content that Connects: Shannon Claire's Journey to Success
Have you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out a...
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28:14

Ep. 23 - Unlocking the Power of Purpose-Driven Marketing with Max Lowy
Are you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purp...
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40:29

Ep. 22 - Mastering the Art of Rebranding with Celi Arias
Ever felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares...
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32:53

Ep. 21 - Is Your Website Stuck in 2023? Uncover What to Avoid in 2024!
Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animation...
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20:27

Ep. 20 - Creating Connections: Jenni Schwartz on Niche Branding and Building a Design Business
How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and d...
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26:59

Ep. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's Narrative
How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound i...
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26:59

Ep. 18 - From Recovery to Success: The Inspiring Journey of Matt Williams and Fro-Pro
Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based...
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32:26

Ep. 17 - Elevate Your Branding Game: Master How to Create a Standout Brand Online
How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expert...
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15:28

Ep. 16 - Mastering Wellness and Entrepreneurship with Dr. Elan Schrier
How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional ...
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22:50

Ep. 15 - Mastering Sales and Authenticity: Jillian Murphy's Strategy for Online Business Success
Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not j...
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36:49

Ep. 14 - Mastering the Art of User Experience: Transform Your Brand's Digital Presence
Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to y...
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14:38

Ep. 13 - Unlocking the Power of Content and Connection: A Conversation with Alison Hummel
Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing,...
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45:59

Ep. 12 - Unveiling the Art of Storytelling in Branding: A Conversation with Jamie Jensen
Are you curious about the role of storytelling in shaping a brand's narrative and connecting with its audience? Join us on this episode of "Behind Design" where host Rachel Pesso welcomes Jamie Jensen, an expert in brand storytelling and copywr...
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42:58

Ep. 11 - Unlocking Creativity with Emiliano Brooks: A Journey Through Photography, Design, and Entrepreneurship
Are you curious about the intersection of creativity, business, and personal growth? In this episode of Behind Design, host Rachel Pesso sits down with the remarkably talented Emiliano Brooks, an expert of photography, design, and an entreprene...
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37:58

Ep.10 - Unveiling Creativity: Rachel Pesso on Building Iconic Brands and the Power of Design
Are you curious about what it takes to build a brand that not only stands out but truly represents you? In this special crossover episode, I, the host of "Behind Design," step into the guest spotlight, interviewed by Bridget Aileen Sicsko and L...
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40:24

Ep. 9 - Megan Hale's Blueprint: Building a Brand That Resonates
Ever wonder what sets apart successful brands in the crowded online marketplace? Join Rachel Pesso as she dives into the inspiring journey of Megan Hale, a former therapist turned powerhouse business strategist and money mentor. Discover what m...
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29:03

Ep. 8 - Resilience and Authenticity: McKenna Reitz's Journey from Vulnerability to Victory
When faced with the unimaginable, where do you find strength? In this episode, we're graced by the extraordinary McKenna Reitz, who turned her alopecia diagnosis from a narrative of loss into a story of inspiring resilience and authenticity. Jo...
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23:53

Ep. 7 - Journeys in Design: From First Steps to Flourishing Brands with Bailey Frumen
How does the journey of personal growth intertwine with the evolution of a brand? In this episode of 'Behind Design' with Rachel Pesso, we welcome Bailey Frumen, a renowned psychotherapist, author, and the mind behind The Mind Rise. Dive into a...
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31:06

Ep. 6 - Title: Navigating the Podcasting Landscape: Janine Stella's Journey of Tenacity, Passion, and Authenticity
Step into the dynamic world of podcasting with Janine Stella as she shares her inspiring story of resilience, passion, and authenticity. From overcoming a pandemic layoff to building a thriving podcast business, Janine's tale explo...
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33:40
