Behind Design

Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso.

Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.

Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.

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Behind Design

Ep. 14 - Mastering the Art of User Experience: Transform Your Brand's Digital Presence

March 12, 2024 • Rachel Pesso

Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection.

Show Notes:
This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copy

Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/