Behind Design

Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso.

Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.

Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.

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Behind Design

Ep. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's Narrative

April 16, 2024 • Rachel Pesso

How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.

Show Notes:
Social Media: @ChrisWardjr on all platforms
Website: chriswardjr.com

Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/