Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
38: How to Find (and Fix) the Real Issues in Your Marketing With Jennifer Sutton
Marketing, branding, and advertising — three pillars that drive business growth but are often misunderstood.
In this episode, Jennifer Sutton, CEO and founder of Bright+Co Marketing, demystifies the key differences between these critical components and shares how businesses can strategically leverage each to scale effectively. With over 20 years of experience working with both startups and global brands, Jennifer walks us through the most common challenges companies face when trying to grow and offers clear, actionable insights on how to overcome them.
You’ll leave this conversation with a better understanding of where to focus your time, energy, and resources, no matter the size of your business.
In this episode, you’ll learn:
- The real differences between marketing, branding, and advertising
- How to identify and address friction points in your business
- Strategies for planning effective ad campaigns, even with smaller budgets
Connect with Jennifer:
- Instagram: www.instagram.com/jenniferjohnssutton/
- LinkedIn: www.linkedin.com/in/jenniferjsutton/
- Hello Chaos podcast:
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co