Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
61 episodes
60: The 8 Origin Stories Every Business Needs to Sell and Scale with Ease
You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice?In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personalit...
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46:05
59: The Fertile Business Retreat: Build a Soul-Aligned, Profitable Brand Without Burning Out
This one’s for the woman who knows there’s more.More freedom. More wealth. More power.Not more hustle—more alignment. More truth. More you.In this episode, I’m sharing the heart behind The Fertile Business Retreat—a four-da...
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10:44
58: How to Take a Summer Sabbatical (Without Burning Your Business Down) with Casey von Stein & Erin Baute
If the idea of taking a real break from your business this summer sounds both dreamy and totally impossible, this episode is for you.I’m joined by two dear friends (and podcast fan favorites!) Casey von Stein and Erin Baute, and we’re ge...
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54:21
57: Growth Mindset, Core Values, and Building a Conscious Brand from the Inside Out with Tracie Anes
What does it look like to grow a meaningful career in marketing and build a personal brand that aligns with your deepest values? In this episode, I sit down with one of my dearest friends (and one of the smartest marketers I know), ...
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48:23
56: Embodying Vision and Value: How Nikki Nash Builds Wealth and Legacy
Most entrepreneurs start their businesses for freedom, but what if the way we’re taught to build and scale is actually keeping us stuck?In this episode, Nikki Nash shares how she went from corporate marketing executive to...
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42:42
55: Rebuilding, Resilience, and the Art of Starting Over with Jose Berlanga
What does it take to rebuild from the ground up—not once, but four times? Jose Berlanga, a seasoned entrepreneur who has achieved multi-million-dollar success across industries, joins us to unpack the power of persistence, adaptability, ...
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1:01:45
54: Embodying Your Brand: The Next Step in Business Growth
We’ve talked about Spark, Nourish, and Claim, but now it’s time to embody your brand. And honestly? This is where things get tricky. Creating the brand is one thing; stepping into it with confidence is another.In this episode, I...
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19:06
53: Flipping a Brand & Turning It Into a Movement with Allison Herman
When Allison Herman took over Dragonwing, she thought she was acquiring a thriving business. What she actually got was a crash course in reinvention.In this episode, Allison shares how she transformed Dragonwing from a ni...
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38:06
52: Building Inclusive & Thriving Teams with Kelli Lester
If you’ve ever wondered how to build a business that thrives by embracing diverse perspectives, this episode is for you. I sat down with Kelli Lester, co-founder of Onyx Rising, to talk about what it actually means to lead inclu...
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39:30
51: Caitlin Bacher’s Evergreen Strategy for Ditching the Launch Hustle
For course creators stuck on the launch treadmill, it can feel like there’s no way out. The constant hustle to fill seats, the feast-or-famine revenue cycles—it’s exhausting. But what if there was a way to break free? Caitlin Bacher, CEO...
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53:07
50: Burnout Isn't a Business Strategy (And What to Do Instead)
You don’t have to burn out to build a wildly successful business. But if you’ve ever felt stretched thin, stuck in endless hustle, or wondering why things still feel hard - you’re not alone.In this episode, we’re diving into the...
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19:00
49: Harnessing Astrogeography to Align Your Business & Life with Ebony Broderick
Have you ever stepped off a plane, settled into a new place, and thought, This feels like home? Or maybe you’ve wondered why some locations inspire breakthroughs while others leave you feeling stuck. Turns out, it’s not just coincidenc...
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55:09
48: Making Your Story Heard: Michelle Glogovac on Podcast Pitching, Visibility, and Impact
What if the key to growing your brand and sharing your story lies in landing the right podcast interviews? In this week’s episode, I sit down with Michelle Glogovac, the “Podcast Matchmaker.” She’s an award-winning publicist, host of My Sim...
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58:45
47: Redefining Beauty and Building Community with Meg Smith
When personal challenges inspire bold pivots, incredible things can happen. In this episode, I sit down with Meg Smith, founder and CEO of Love, Lexxi, an intimates brand dedicated to celebrating bodies and building community through t...
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49:46
46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility
Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underr...
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48:07
45: Unlocking PR Power: How to Craft Media-Worthy Stories and Boost Visibility for Your Brand
In today’s episode, we’re diving into one of the most powerful ways to amplify your impact: getting featured in the media. As a transformational messaging strategist and former journalist, I’m sharing insider secrets on what it takes to craft a...
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17:11
44: The End-Of-Year Manifesting Rituals I Never Miss
Every year, on the cusp of a new one, I pull out the letter I wrote myself exactly one year previously. It's a recap. A wish for what's to come. Grateful and hopeful ink scratches, sealed up tight. I read these letters to myself of...
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18:37
43: Protecting Your Ideas and Navigating AI with Burgundy Morgan
When creativity meets technology, how do you protect what’s yours? Burgundy Morgan, an expert in intellectual property and entertainment law, is here to break it all down and make sense of copyright in today’s rapidly evolving world.In ...
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1:06:47
42: Creating Your Own Business Niche with Casey von Stein
If your camera roll is bursting with thousands of photos, how do you even begin to organize them? For Casey Von Stein, aka Miss Freddy, this question led her to an unexpected career as a professional photo organizer. Now, she's made it her miss...
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56:57
41: Crafting Stories That Resonate: Mark VanderSys on Building Authentic Brand Narratives
What makes a story unforgettable? How do you create visuals that go beyond beautiful and truly resonate? Mark VanderSys, founder of Pixellight Creative, has spent decades mastering the art of storytelling through film and photography—and he’s h...
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54:03
40: From Toxic Workplaces to Thriving Leadership: Julia Block Pearson’s Mission to Put Humans and Life First
Imagine walking away from a toxic job, no safety net, just a dream in your heart, and a belief that work should never come at the expense of your humanity. That’s exactly what Julia Block Pearson did. Now, as the CEO of Stratos Creative Marketi...
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53:03
39: Entrepreneurial Risk-Taking, Growth, and Empowering Healthy Living With Emily Countryman
Losing weight and keeping it off is about more than just a quick fix—it’s about building sustainable habits. In this episode, Emily Countryman, founder of Shift Set Go, shares how she’s helped thousands of clients achieve lasting success throug...
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51:36
38: How to Find (and Fix) the Real Issues in Your Marketing With Jennifer Sutton
Marketing, branding, and advertising — three pillars that drive business growth but are often misunderstood.In this episode, Jennifer Sutton, CEO and founder of Bright+Co Marketing, demystifies the key differences between these critical ...
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58:33
37: Writing: A Love Story with Author and Writing Coach Margo Steines
In this episode of Business Origin Stories, we dive deep into the creative process, trauma, and balancing motherhood with author and writing coach, Margo Steines. Margo shares her journey of writing her powerful memoir
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43:12
36: Coming Home to Yourself: The Power of Building a Business That Reflects Your True Values
In this heartfelt and thought-provoking episode of Business Origin Stories, host Amy Schutte shares a transformative discussion on the importance of aligning your business with your true values. Fresh from a meaningful trip to England,...
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24:02