Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
79 episodes
78: How Jen Beyers Turned Client Problems Into a Second Business
What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60?This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of ...
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35:30
77: The Power of a Day Job and a Joy Job with Michelle Pecak
What if the thing you do for fun held the key to a more aligned and sustainable business?This week, I’m joined by Michelle Pecak: pricing expert, operations strategist, and founder of My Vibe, a business communit...
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46:27
76: Why Comfort Is Keeping You Stuck (and How to Move Forward Anyway)
When life feels too comfortable, growth can feel unnatural.In this solo episode, I’m sharing what’s been on my mind lately: how convenience shapes the way we live, work, and lead — and what we might be missing when everything is designe...
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17:36
75: Turning Everyday Moments into Magnetic Stories with Seth Donlin
What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn ...
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59:41
74: How Katie Lantukh Turned Messaging Strategy into a LinkedIn Referral Engine
This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.Katie’s one of the v...
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45:16
73: Building a Business That Honors Your Energy with Jenny Losee
What does it take to build a creative business that actually feels like you?This week on the podcast, I’m joined by Jenny Losee, a luxury, documentary-style wedding and brand photographer whose work is both stunning and soulful. S...
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37:54
72: Raise Your Rates, Raise Your Standards
How do you create more income, impact, and integrity without burning out or selling yourself short?In this solo episode, I’m breaking down why so many service-based entrepreneurs find themselves overworked and undervalued, and what shift...
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14:39
71: What Founders Get Wrong About Hiring, Leadership, and HR with Vicky Brown
What do opera and HR have in common?According to Vicky Brown, more than you'd think.In this week's conversation, I sit down with the founder of Idomeneo Enterprises to talk about what it really takes to build a bus...
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50:57
70: How Corina Sanchez Helps Women Build Systems That Feel Like Freedom
How do you build a fulfilling life when your calendar is already overflowing?This week I’m joined by Corina Sanchez, systems strategist, coach, and founder of Moms Who Leverage, where she helps working moms move ou...
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58:19
69: How Christy Nault Healed Chronic Illness and Built a Seven-Figure Business
What if healing was actually about returning to what’s true?This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body...
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50:00
68: The 3 Strategic Stories That Sell Without Sleaze
What if the secret to selling more wasn’t a better pitch — but a better story?In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confi...
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18:13
67: Turning Robocalls Into Cash with Chris Roberts
If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).I’m joined by Chris Roberts, a nationally recognized class action attorney who helps ever...
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51:33
66: How Matt Harris Built a Business on Beauty, Boldness, and Belief
What if the secret to standing out wasn’t trying harder, but trusting your story?In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine d...
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45:25
65: How Sharing Your Story on Podcasts Can Grow Your Business with Jessica Rhodes
What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking ag...
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52:10
64: Rewrite the Mother Code with Dr. Gertrude Lyons
What if motherhood wasn’t just a role we take on, but a path to self-realization?In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on consci...
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52:29
63: The Business-Building Power of Human Design with Erin Claire Jones
If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently.I sat down with Erin Claire Jones, one of the world’s leading experts in Human Design, to t...
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49:02
62: Marketing That Adapts in Real Time with Scott Cate
When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works.Scott is a former Microsoft keynote spea...
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54:31
61: Building a Business You Can Sell and a Life You Love with Ellen Long
What if the secret to building a thriving business and a fulfilling life isn’t either/or, but both?This week, I’m joined by Ellen Long, founder of Build, Prove, Sell, and someone I’d absolutely call a “dream achi...
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43:37
60: The 8 Origin Stories Every Business Needs to Sell and Scale with Ease
You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice?In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personalit...
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46:05
59: The Fertile Business Retreat: Build a Soul-Aligned, Profitable Brand Without Burning Out
This one’s for the woman who knows there’s more.More freedom. More wealth. More power.Not more hustle—more alignment. More truth. More you.In this episode, I’m sharing the heart behind The Fertile Business Retreat—a four-da...
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10:44
58: How to Take a Summer Sabbatical (Without Burning Your Business Down) with Casey von Stein & Erin Baute
If the idea of taking a real break from your business this summer sounds both dreamy and totally impossible, this episode is for you.I’m joined by two dear friends (and podcast fan favorites!) Casey von Stein and Erin Baute, and we’re ge...
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54:21
57: Growth Mindset, Core Values, and Building a Conscious Brand from the Inside Out with Tracie Anes
What does it look like to grow a meaningful career in marketing and build a personal brand that aligns with your deepest values? In this episode, I sit down with one of my dearest friends (and one of the smartest marketers I know), ...
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48:23
56: Embodying Vision and Value: How Nikki Nash Builds Wealth and Legacy
Most entrepreneurs start their businesses for freedom, but what if the way we’re taught to build and scale is actually keeping us stuck?In this episode, Nikki Nash shares how she went from corporate marketing executive to...
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42:42
55: Rebuilding, Resilience, and the Art of Starting Over with Jose Berlanga
What does it take to rebuild from the ground up—not once, but four times? Jose Berlanga, a seasoned entrepreneur who has achieved multi-million-dollar success across industries, joins us to unpack the power of persistence, adaptability, ...
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