Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
109 episodes
108: From CEO to Zen Coach: Peter Corbett on Identity, Exit, and Sustainable Well-Being
Many founders imagine that selling their company will be the finish line. But for many leaders, the exit is actually the beginning of a new identity crisis.In this episode of Business Origin Stories, Amy Schutte sits down with ...
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38:59
107: A Leadership Framework for Fixing Broken Organizations with Mark McFatridge
When a leader walks into a struggling organization, the instinct is often to fix things fast. But Mark McFatridge learned early in his career that real turnaround work begins with listening.After earning his first bank president r...
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31:54
106: Julie Jakopic on Worthiness, Joy, and Leading Without Living in Crisis
What happens when leaders measure their value by how busy they are?For many nonprofit and government leaders, the pressure to respond to every crisis becomes a badge of honor. The calendar fills up, the phone never stops, and the mission...
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33:46
105: Find Your Frequency: How to Cut Through the Noise Without Copying Anyone Else with Macy Robison
If you’ve ever looked around online and thought, “What’s working for everyone else, and why doesn’t it work for me?” this episode is for you.In this conversation, Amy sits down with Macy Robison, a longtime friend from the StoryBr...
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40:30
104: When Survival Leadership Stops Working with Traci Phillips
When the old leadership model stops working, most leaders assume the problem is external. The market. The team. The generation. The culture.In this episode of Business Origin Stories, Amy Schutte sits down with Traci Philips, foun...
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50:57
103: Beyond Palatable: Sophie Jane Lee on Women, Voice, Visibility, and the Courage to Take Up Space
What happens when women are taught to be palatable instead of powerful?In this episode of Business Origin Stories, I sit down with Sophie Jane Lee, CEO and founder of Electric Peach, to talk about her debu...
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36:21
102: Leadership, Money, and Identity Shifts: Executive Coach Steve Smith on Navigating Hard Business Seasons
What happens when the business gets hard and there’s nowhere to hide?In this episode of Business Origin Stories, I sit down with executive coach Steve Smith for a grounded, honest conversation about leadership when comfort zon...
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38:34
101: Why Leadership Training Fails (and How to Fix It): Healthcare Executive Keith Repko on Building Strong Managers
Leadership problems rarely start at the top. They start in the middle.In this episode of Business Origin Stories, I sit down with Keith Repko, a former healthcare executive who spent decades leading one of the largest VA medical...
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30:59
100:Escaping the Urgent Trap: How Leaders Reclaim Time, Focus, and Humanity with Frederick Buskey
What if the real leadership crisis isn’t burnout — but never having time to work on what truly matters?In this episode of Business Origin Stories, I sit down with Frederick Buskey, a former assistant principal turn...
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50:16
99: Fertile Business, Identity Shifts, and Intuitive Leadership: Creating Sustainable Abundance with Olivier Egli
What if the way we work is the very thing that’s breaking us—and what if there’s another way?In this episode of Business Origin Stories, I’m joined by Olivier Egli, a business guide who stands at the intersection of le...
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45:44
98: Family Business Therapy: How to Fix Friction, Build Resilience, and Grow Without Burning It All Down (with Scott Gingold)
What happens when family, business, legacy, and pressure collide?In this episode of Business Origin Stories, I sit down with Scott Gingold, a self-described family business therapist who helps founders, owners, and multi-generational co...
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34:56
97: White Lies & Duct Tape: The Strategy Women Need to Stop Delaying Their Dreams with Emily Lampkin
What if the biggest thing holding women back isn’t a lack of opportunity—but the quiet agreements we make with ourselves to wait?In this episode of Business Origin Stories, I’m joined by Emily Lampkin, longtime Washington...
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35:13
96: Unapologetic Leadership: Reinventing Your Career with Executive Coach Jennifer Speciale
What if your next career move isn't about finding the perfect job—but finally becoming the most unapologetic version of yourself?Executive coach Jennifer Speciale joins host Amy Schutte for a raw conversation about career reinvent...
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37:36
95: Why We Resist Change — And How to Find Your Blue Ocean with Strategist Andi Simon
Why do we resist change, even when we want it?How do leaders move from fear into possibility when the world around them is evolving faster than ever?In this episode of Business Origin Stories, h...
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43:09
94: What Remains When Everything Changes? AI, Identity, and Meaning with Michael Landers
What happens when the thing you’ve built your identity on… stops being the thing the world needs from you?In this episode of Business Origin Stories, host Amy Schutte sits down with Michael Landers — global leadership and cultur...
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44:05
93: Visual Storytelling for Major Brands: Stewart Cohen on Creating Authentic Campaigns in the AI Era
What does it take to create visual content for some of the world's biggest brands—and sustain that success for over two decades?In this episode, director and photographer Stewart Cohen pulls back the curtain on the creative indust...
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39:44
92: The Pivot to Better Food: How One Teacher Built a Regenerative Salt Brand
What if one tiny decision—like choosing a local salt over a supermarket staple—could help change your food system, your family life, and your business?In this episode of Business Origin Stories, host Amy Schutte sits down with S...
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43:42
91: How to Make Better Business Decisions: A Framework for Leaders with Michael Walker
Are you making big decisions from a place of clarity—or chaos?In this episode of Business Origin Stories, host Amy Schutte sits down with executive coach and decision-making expert Michael Walker to unpack why so many founders a...
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45:31
90: Work From Your Strengths: CliftonStrengths for Careers & Teams with Jennifer Doyle Vancil
What would change if you—and your team—worked from your strengths every day?Gallup-Certified Strengths Coach and ICF PCC Jennifer Doyle Vancil, M.Ed. joins Amy to break down CliftonStrengths (formerly StrengthsFinder) and show lea...
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52:06
89: Stories That Make You Money: Using Instagram Stories to Sell Your Offers with Gabrielle Forleo
If you’ve ever stared at your phone wondering, “What do I even post on Stories today?” — this episode is going to feel like a deep exhale.In this conversation, I’m joined by business coach and mentor Gabrielle Forleo, who...
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53:30
88: From Stuck to Unstoppable: Making Bold Decisions with Jessica Frew
Tired of feeling stuck, overwhelmed, or trapped in a cycle of overthinking? What if you could make bold, confident decisions without guilt, fear, or second-guessing?In this episode of Business Origin Stories, host Amy Schutte sits down w...
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47:29
87: AI in Education: Preparing Kids for a Future That Doesn’t Exist Yet
Are we preparing our children for a world that doesn't even exist yet? As artificial intelligence reshapes our society, parents and educators are facing a critical question: how do we teach the next generation to thrive in the age of AI without...
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45:35
86: Turn One Pin into a Traffic Machine: Simple Pinterest Marketing That Works While You Sleep
What if one single pin could bring consistent traffic, leads, and sales to your business — for months or even years — without spending a dime on ads?In this episode of Business Origin Stories, host Amy Schutte sits down w...
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42:53
85: Leading Through Loss: How to Navigate Grief in Business with Dr. Lynda Reid
Grief in leadership is real—and most entrepreneurs don’t get a playbook for it. In this powerful conversation, TEDx speaker and transformational coach Dr. Lynda Reid joins host Amy Schutte on Business Origin Stories to ta...
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37:19
84: Stop the Busywork: How AI Agents Cut Costs, Save Time & Boost Creativity
What if an AI agent could give you back 10+ hours a week and save six figures this year? In this solo episode, host Amy Schutte shares how she quietly tested and built AI systems for small businesses—and the exact agent that’s projected ...
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24:06