Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
70 episodes
69: How Christy Nault Healed Chronic Illness and Built a Seven-Figure Business
What if healing was actually about returning to what’s true?This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body...
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50:00
68: The 3 Strategic Stories That Sell Without Sleaze
What if the secret to selling more wasn’t a better pitch — but a better story?In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confi...
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18:13
67: Turning Robocalls Into Cash with Chris Roberts
If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).I’m joined by Chris Roberts, a nationally recognized class action attorney who helps ever...
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51:33
66: How Matt Harris Built a Business on Beauty, Boldness, and Belief
What if the secret to standing out wasn’t trying harder, but trusting your story?In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine d...
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45:25
65: How Sharing Your Story on Podcasts Can Grow Your Business with Jessica Rhodes
What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking ag...
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52:10
64: Rewrite the Mother Code with Dr. Gertrude Lyons
What if motherhood wasn’t just a role we take on, but a path to self-realization?In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on consci...
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52:29
63: The Business-Building Power of Human Design with Erin Claire Jones
If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently.I sat down with Erin Claire Jones, one of the world’s leading experts in Human Design, to t...
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49:02
62: Marketing That Adapts in Real Time with Scott Cate
When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works.Scott is a former Microsoft keynote spea...
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54:31
61: Building a Business You Can Sell and a Life You Love with Ellen Long
What if the secret to building a thriving business and a fulfilling life isn’t either/or, but both?This week, I’m joined by Ellen Long, founder of Build, Prove, Sell, and someone I’d absolutely call a “dream achi...
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43:37
60: The 8 Origin Stories Every Business Needs to Sell and Scale with Ease
You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice?In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personalit...
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46:05
59: The Fertile Business Retreat: Build a Soul-Aligned, Profitable Brand Without Burning Out
This one’s for the woman who knows there’s more.More freedom. More wealth. More power.Not more hustle—more alignment. More truth. More you.In this episode, I’m sharing the heart behind The Fertile Business Retreat—a four-da...
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10:44
58: How to Take a Summer Sabbatical (Without Burning Your Business Down) with Casey von Stein & Erin Baute
If the idea of taking a real break from your business this summer sounds both dreamy and totally impossible, this episode is for you.I’m joined by two dear friends (and podcast fan favorites!) Casey von Stein and Erin Baute, and we’re ge...
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54:21
57: Growth Mindset, Core Values, and Building a Conscious Brand from the Inside Out with Tracie Anes
What does it look like to grow a meaningful career in marketing and build a personal brand that aligns with your deepest values? In this episode, I sit down with one of my dearest friends (and one of the smartest marketers I know), ...
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48:23
56: Embodying Vision and Value: How Nikki Nash Builds Wealth and Legacy
Most entrepreneurs start their businesses for freedom, but what if the way we’re taught to build and scale is actually keeping us stuck?In this episode, Nikki Nash shares how she went from corporate marketing executive to...
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42:42
55: Rebuilding, Resilience, and the Art of Starting Over with Jose Berlanga
What does it take to rebuild from the ground up—not once, but four times? Jose Berlanga, a seasoned entrepreneur who has achieved multi-million-dollar success across industries, joins us to unpack the power of persistence, adaptability, ...
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1:01:45
54: Embodying Your Brand: The Next Step in Business Growth
We’ve talked about Spark, Nourish, and Claim, but now it’s time to embody your brand. And honestly? This is where things get tricky. Creating the brand is one thing; stepping into it with confidence is another.In this episode, I...
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19:06
53: Flipping a Brand & Turning It Into a Movement with Allison Herman
When Allison Herman took over Dragonwing, she thought she was acquiring a thriving business. What she actually got was a crash course in reinvention.In this episode, Allison shares how she transformed Dragonwing from a ni...
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38:06
52: Building Inclusive & Thriving Teams with Kelli Lester
If you’ve ever wondered how to build a business that thrives by embracing diverse perspectives, this episode is for you. I sat down with Kelli Lester, co-founder of Onyx Rising, to talk about what it actually means to lead inclu...
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39:30
51: Caitlin Bacher’s Evergreen Strategy for Ditching the Launch Hustle
For course creators stuck on the launch treadmill, it can feel like there’s no way out. The constant hustle to fill seats, the feast-or-famine revenue cycles—it’s exhausting. But what if there was a way to break free? Caitlin Bacher, CEO...
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53:07
50: Burnout Isn't a Business Strategy (And What to Do Instead)
You don’t have to burn out to build a wildly successful business. But if you’ve ever felt stretched thin, stuck in endless hustle, or wondering why things still feel hard - you’re not alone.In this episode, we’re diving into the...
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19:00
49: Harnessing Astrogeography to Align Your Business & Life with Ebony Broderick
Have you ever stepped off a plane, settled into a new place, and thought, This feels like home? Or maybe you’ve wondered why some locations inspire breakthroughs while others leave you feeling stuck. Turns out, it’s not just coincidenc...
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55:09
48: Making Your Story Heard: Michelle Glogovac on Podcast Pitching, Visibility, and Impact
What if the key to growing your brand and sharing your story lies in landing the right podcast interviews? In this week’s episode, I sit down with Michelle Glogovac, the “Podcast Matchmaker.” She’s an award-winning publicist, host of My Sim...
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58:45
47: Redefining Beauty and Building Community with Meg Smith
When personal challenges inspire bold pivots, incredible things can happen. In this episode, I sit down with Meg Smith, founder and CEO of Love, Lexxi, an intimates brand dedicated to celebrating bodies and building community through t...
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49:46
46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility
Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underr...
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48:07
45: Unlocking PR Power: How to Craft Media-Worthy Stories and Boost Visibility for Your Brand
In today’s episode, we’re diving into one of the most powerful ways to amplify your impact: getting featured in the media. As a transformational messaging strategist and former journalist, I’m sharing insider secrets on what it takes to craft a...
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17:11