
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
86 episodes
85: Leading Through Loss: How to Navigate Grief in Business with Dr. Lynda Reid
Grief in leadership is real—and most entrepreneurs don’t get a playbook for it. In this powerful conversation, TEDx speaker and transformational coach Dr. Lynda Reid joins host Amy Schutte on Business Origin Stories to ta...
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37:19

84: Stop the Busywork: How AI Agents Cut Costs, Save Time & Boost Creativity
What if an AI agent could give you back 10+ hours a week and save six figures this year? In this solo episode, host Amy Schutte shares how she quietly tested and built AI systems for small businesses—and the exact agent that’s projected ...
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24:06

83: How Ellie Steinbrink Turned a Passion for Style Into a Pathway to Self Trust
What if the way you show up in your clothes could transform how you lead, work, and live?In this episode, I sit down with stylist and coach Ellie Steinbrink, who shares her journey from 20 years in marketing to building a business...
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52:36

82: Building Your Personal Brand in Just 15 Minutes a Day With Ed Troxell
What if showing up on video didn’t have to feel overwhelming — and could actually become the easiest way to grow your brand?In this episode, I’m joined by Ed Troxell, personal brand coach and video strategist, who helps entreprene...
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45:23

81: Lessons in Reputation and Trust From Jennifer Kaplan
What if the key to growing your business wasn’t just marketing harder, but learning how to share your story with credibility and trust?In this episode, I’m joined by Jennifer Kaplan, founder of Evolve PR and Marketing and...
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43:45

80: The Intersection of Motherhood and Entrepreneurship With Crystalee Beck
What if building a business didn’t mean climbing the corporate ladder, but creating one that actually fits your life as a mom?In this special throwback episode, I’m joined by Crystalee Beck — mom of four, serial entrepreneur, and ...
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57:54

79: People First Leadership with Rick Harris
Leadership gets talked about in terms of strategy and performance, but the truth is, it always comes back to people. That’s the heartbeat of my conversation today with Rick Harris.Rick is the CEO of the Association of Proposal Man...
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1:07:19

78: How Jen Beyers Turned Client Problems Into a Second Business
What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60?This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of ...
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35:30

77: The Power of a Day Job and a Joy Job with Michelle Pecak
What if the thing you do for fun held the key to a more aligned and sustainable business?This week, I’m joined by Michelle Pecak: pricing expert, operations strategist, and founder of My Vibe, a business communit...
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46:27

76: Why Comfort Is Keeping You Stuck (and How to Move Forward Anyway)
When life feels too comfortable, growth can feel unnatural.In this solo episode, I’m sharing what’s been on my mind lately: how convenience shapes the way we live, work, and lead — and what we might be missing when everything is designe...
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17:36

75: Turning Everyday Moments into Magnetic Stories with Seth Donlin
What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn ...
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59:41

74: How Katie Lantukh Turned Messaging Strategy into a LinkedIn Referral Engine
This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.Katie’s one of the v...
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45:16

73: Building a Business That Honors Your Energy with Jenny Losee
What does it take to build a creative business that actually feels like you?This week on the podcast, I’m joined by Jenny Losee, a luxury, documentary-style wedding and brand photographer whose work is both stunning and soulful. S...
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37:54

72: Raise Your Rates, Raise Your Standards
How do you create more income, impact, and integrity without burning out or selling yourself short?In this solo episode, I’m breaking down why so many service-based entrepreneurs find themselves overworked and undervalued, and what shift...
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14:39

71: What Founders Get Wrong About Hiring, Leadership, and HR with Vicky Brown
What do opera and HR have in common?According to Vicky Brown, more than you'd think.In this week's conversation, I sit down with the founder of Idomeneo Enterprises to talk about what it really takes to build a bus...
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50:57

70: How Corina Sanchez Helps Women Build Systems That Feel Like Freedom
How do you build a fulfilling life when your calendar is already overflowing?This week I’m joined by Corina Sanchez, systems strategist, coach, and founder of Moms Who Leverage, where she helps working moms move ou...
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58:19

69: How Christy Nault Healed Chronic Illness and Built a Seven-Figure Business
What if healing was actually about returning to what’s true?This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body...
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50:00

68: The 3 Strategic Stories That Sell Without Sleaze
What if the secret to selling more wasn’t a better pitch — but a better story?In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confi...
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18:13

67: Turning Robocalls Into Cash with Chris Roberts
If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).I’m joined by Chris Roberts, a nationally recognized class action attorney who helps ever...
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51:33

66: How Matt Harris Built a Business on Beauty, Boldness, and Belief
What if the secret to standing out wasn’t trying harder, but trusting your story?In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine d...
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45:25

65: How Sharing Your Story on Podcasts Can Grow Your Business with Jessica Rhodes
What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking ag...
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52:10

64: Rewrite the Mother Code with Dr. Gertrude Lyons
What if motherhood wasn’t just a role we take on, but a path to self-realization?In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on consci...
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52:29

63: The Business-Building Power of Human Design with Erin Claire Jones
If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently.I sat down with Erin Claire Jones, one of the world’s leading experts in Human Design, to t...
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49:02
