Business Origin Stories for Entrepreneurs, Coaches, and Leaders

47: Redefining Beauty and Building Community with Meg Smith

Amy Schutte

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When personal challenges inspire bold pivots, incredible things can happen. In this episode, I sit down with Meg Smith, founder and CEO of Love, Lexxi, an intimates brand dedicated to celebrating bodies and building community through thoughtful design. Meg’s journey—from branding and marketing to launching a purpose-driven business—highlights the power of resilience, intuition, and connection.

Meg shares her deeply personal experience navigating body image struggles, motherhood, and the decision to explant, which ultimately inspired the creation of Love, Lexxi. With a mission to empower women and redefine beauty, she’s building a community-focused brand that uplifts and inspires women in every stage of life.

Listen in as we explore:

  • How personal experiences shaped Meg’s mission to redefine beauty.
  • Why community is at the heart of her brand’s growth.
  • Lessons learned from launching a product that solves real pain points.
  • Insights on balancing vulnerability, authenticity, and scaling a conscious brand.

This heartfelt conversation is perfect for anyone looking to build a brand with purpose, turn challenges into opportunities, or find inspiration in a story of transformation and strength.

Connect with Meg:

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co