46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility

Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underrecognized leaders break through the noise and claim their place in the spotlight. Her work has helped diverse founders win elections, launch bestselling books, and land features in outlets like CNN, Forbes, and Fast Company. 

In this episode, Caitlin walks us through her journey from journalist to PR expert and shares invaluable insights on building a brand that gets noticed. We’re unpacking: 

 📣 The key differences between publicity and public relations—and why it matters for your business
 📣 How to craft thought leadership that resonates and sets you apart
 📣 The role of earned media in establishing trust and credibility
 📣 Why having a strong foundation is essential before pursuing PR

Caitlin shares the common mistakes businesses make when approaching PR and offers advice for getting started on the right foot. Whether you’re looking to expand your reach, connect with your ideal audience, or build lasting media relationships, this episode is packed with insights to help you move forward with confidence.

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Connect with Caitlin:

• http://www.fullswingpr.com
• Instagram: @fullswingpr
• LinkedIn: @caitlincopple

Grab your copy of Caitlin's "10 PR Steps You Should Take as a 7-Figure Entrepreneur" here: https://fullswingpr.com/get-visible/

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co