57: Growth Mindset, Core Values, and Building a Conscious Brand from the Inside Out with Tracie Anes

What does it look like to grow a meaningful career in marketing and build a personal brand that aligns with your deepest values? In this episode, I sit down with one of my dearest friends (and one of the smartest marketers I know), Tracie Anes. 

With 16+ years of experience in corporate and entrepreneurial spaces, Tracie has built a career rooted in intentional growth, people-first leadership, and values-driven strategy.

We dive into everything from navigating a career in marketing to managing Gen Z with compassion, building a team culture that actually works, and the unconventional way Tracie plans her year (spoiler: it starts with values, not goals). 

Whether you're running your own business, leading a team, or figuring out how to bring more purpose into your work, this conversation is full of honest insights and unexpected gems.

We explore:

✨ Why Tracie calls herself a “collector” and how that mindset shaped her success
✨ What it really takes to keep your team engaged (yes, even if they leave)
✨ Growth mindset in action and how Tracie turns every opportunity into a lesson
✨ The magic of core values and how they’ve helped her navigate grief, transitions, and big professional leaps
✨ What Gen Z is teaching all of us about taking up space and asking better questions
✨ Why building a conscious brand starts inside your company

And of course, she drops some wisdom on the book that changed the way she creates (looking at you, Big Magic by Elizabeth Gilbert).

This one’s for the leaders, the brand builders, and anyone who’s ready to grow with intention, because your team culture is your brand story, and the way you show up matters.

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Connect with Tracie:

• savoredevents.com
• Instagram: @‌savoredevents 
• LinkedIn: @tracieanes

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co