62: Marketing That Adapts in Real Time with Scott Cate

When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works.

Scott is a former Microsoft keynote speaker turned tech founder, and in this episode, he shares the story of how a simple internal tool he built to solve a product launch problem became 301 Pro, a real-time marketing platform that’s quietly revolutionizing how businesses use links, QR codes, and campaign pages.

We also talk about:

• What he learned from traveling to 52 countries, building Learn TV at Microsoft, and living on a chicken-filled farm in Arizona
  
  
• How restaurants, retailers, agencies, and even solo founders are using real-time rules to personalize their marketing (without getting creepy)
  
  
• The underrated power of A/B testing and permalink strategy, especially if you're running webinars, product launches, or physical mailers
  
  
• Why most businesses are losing traffic and visibility without realizing it, and how to fix that with smarter links
  
  

This episode is full of simple, brilliant marketing ideas you can implement today. Plus, Scott shares a generous discount code for listeners at the end.

Whether you’re running a team or bootstrapping your way through launch season, this one’s worth your time.

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Connect with Scott:

• https://301.pro
• Instagram: @scottcate
• LinkedIn: @scottcate

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co