Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
60: The 8 Origin Stories Every Business Needs to Sell and Scale with Ease
You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice?
In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personality-driven brands.
We’ll talk about:
- The eight core stories every business needs
- Why facts alone won’t help your audience remember you, and
- How to shift your messaging from scattered to strategic
Whether you’re launching a virtual event, offering a new service, or simply trying to show up more clearly in your content, this episode will help you build trust, connect with the right people, and finally feel confident about what to say.
Grab a notebook. You’re gonna want to take notes on this one.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co