Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
68: The 3 Strategic Stories That Sell Without Sleaze
What if the secret to selling more wasn’t a better pitch — but a better story?
In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business.
You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why she said yes before ever seeing my website. I’ll walk you through the exact storytelling framework I used in that moment, and how you can start building your own story bank today.
We’re talking about:
- The founder story that builds connection and credibility
- The problem story that creates resonance and demand
- The transformation story that lets your client see themselves in the “after”
If you’re tired of selling strategies that feel forced or complicated, this episode will show you a simpler, more human way forward that's rooted in real connection.
✨ Want my free guide, The 8 Origin Stories Every Brand Needs?
Download it at: hudsonandco.co
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