Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
75: Turning Everyday Moments into Magnetic Stories with Seth Donlin
What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?
This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn a trip to the grocery store into a masterclass on authenticity. Seth teaches entrepreneurs how to turn everyday experiences into engaging narratives that build trust, connect with audiences, and convert.
He’s also one of the most thoughtful voices I’ve met when it comes to story strategy. Not just how to tell a story, but how to recognize it, refine it, and repurpose it so it lands.
Inside the episode, we talk about:
🎙 Why “relatable” stories often perform better than dramatic ones
🎙 The difference between authenticity, transparency, and oversharing
🎙 How Seth uses a “story seed” journal to capture and organize moments worth telling
🎙 What to do when you don’t think you have any good stories to share
🎙 The exact process he teaches for connecting everyday stories to business lessons (plus how AI can help)
We also explore how podcast guesting builds trust faster than almost any other marketing strategy and why preparation is the secret to sounding unscripted.
If you’ve ever wondered what makes a story powerful or want to be the kind of guest people actually remember, this one’s for you.
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Connect with Seth:
- awenaf.com
- Instagram: @seth.donlin
- LinkedIn: @sethdonlin
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co