81: Lessons in Reputation and Trust From Jennifer Kaplan Artwork

Business Origin Stories for Entrepreneurs, Coaches, and Leaders

Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.

Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.

At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.

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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

81: Lessons in Reputation and Trust From Jennifer Kaplan

September 16, 2025 • Amy Schutte

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What if the key to growing your business wasn’t just marketing harder, but learning how to share your story with credibility and trust?

In this episode, I’m joined by Jennifer Kaplan, founder of Evolve PR and Marketing and one of the top voices in the PR world today. Over the past 20 years, Jennifer has built the largest PR firm in Arizona, serving more than 100 clients across industries — and she knows what it takes to create visibility that actually moves the needle.

We dive into Jennifer’s journey from starting her company at age 30 to scaling a thriving agency, and she shares powerful insights every entrepreneur can use to strengthen their reputation and brand presence.

You’ll hear:

✨ Why PR, branding, and marketing are different, and why you need all three
✨ The surprising power of earned media (and how to leverage it long after it airs)
✨ How to know when your business is ready for PR
✨ Creative ways to use awards, rankings, and recognition to build credibility
✨ What business owners need to understand about reputation in a world where impressions matter more than ever

Whether you’re brand new to PR or considering your next big visibility move, this conversation will help you think differently about how to show up, share your story, and build lasting trust with your audience.

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Connect with Jennifer:

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co