Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts.
Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.
At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
109: AI Readiness Over Hype: Why 90% of AI Projects Fail and How to Get It Right with Matt Murphy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
AI is no longer optional. But rushing into it may be the most expensive mistake your business can make.
In this episode of Business Origin Stories, Matt Murphy shares what he’s learned from deploying AI inside real companies and why most of those efforts fail.
With 30 years in technology and the last five focused on AI, Matt has worked across ERP, cloud, HRIS, and enterprise systems. Today, as CEO of The Faction Group, he helps businesses implement AI in a way that actually works.
His biggest insight: AI doesn’t fail. Businesses fail to prepare for it.
Matt breaks down what “AI readiness” really means and why two factors consistently determine success or failure:
- Data readiness
- People alignment
He explains how messy data leads to scaled chaos, and why ignoring your team’s experience can stop adoption entirely. In one example, a fully functional AI solution failed simply because it removed a task employees actually enjoyed doing.
This episode also explores the hidden reality of “shadow AI,” where employees are already using AI tools without company oversight, creating both opportunity and risk.
Beyond readiness, Matt shares how AI is changing the nature of work itself. Tasks are being automated, but leadership, orchestration, and decision-making are becoming more important than ever.
You’ll also hear how Matt applied AI inside his own business by building an internal AI agent named Bertha. Acting as a chief of staff, Bertha manages priorities, reviews daily performance, and keeps the business aligned to its goals.
This shift led to a major transformation:
- Four companies reduced to one
- Clear product focus
- Increased operational clarity
- Stronger business momentum
If you’re trying to figure out how to approach AI without overwhelming your team or risking your business, this conversation will give you a practical framework.
Connect with Matt Murphy:
LinkedIn: Matt Murphy (CEO, The Faction Group)
Social: @gofaction / @gofactiongroup
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co