Master The Inbox

Should you run a Black Friday sale for your course or not?

• Monica Badiu • Season 2 • Episode 1

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As the biggest shopping event of the year approaches, many course creators are wondering:

Should you join the sales frenzy or stand your ground? 

In this episode of Master The Inbox, I delve into the pros and cons of running a Black Friday sale for your course. Listen up so you can make an informed decision.

Why Some Say “No” to Black Friday Sales

  1. Fear of Devaluing Your Brand: One of the most common concerns is that offering deep discounts, especially on a regular basis, could train your audience to wait for sales instead of purchasing at full price. This could potentially harm your brand’s perceived value in the long run.
  2. High Competition: Black Friday is a fierce battlefield. You’re not just competing with other course creators; you’re up against thousands of brands, including retail giants, all vying for your audience’s attention and budget. Standing out in this crowded space can seem daunting.
  3. Inbox Overload: During Black Friday, inboxes are flooded with promotional emails. If you’re struggling to maintain a consistent email schedule or if your list isn’t fully engaged, your messages might get lost in the noise.


Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.

You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.

Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/

Ready to Plan Your Black Friday Campaign?

If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.

Hi. And welcome. 
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 

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Other links:

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.


Other links:

[00:00:00] Should you run a Black Friday sale for your course or not? Let's talk about it.

[00:00:13] Welcome to Master the Inbox, the podcast where course creators, coaches, and consultants come to learn how to sell with email marketing in a non spammy, non aggressive way. My name is Monica Abadiu. I've been a sales email copywriter for five years, helping course creators rock their email with a customer centric approach.

[00:00:36] And in this podcast, I share some of my secrets. Today, I'm tackling one of the biggest dilemmas course creators and thought leaders have. Is it good for my brand to run a Black Friday sale or not? Well, let's talk about the reasons not. First of all, we have that fear of failure. discounting our brand in the idea that if [00:01:00] we do it enough times or if we have big discounts, normally you'd have that for Black Friday, your audience is going to learn to wait for a discount and they're not going to buy in the future.

[00:01:12] Perfectly normal concern. Second reason why not, Black Friday is highly competitive. You are competing for your students budget along with thousands, yeah, thousands other brands. Your competitors are running a Black Friday. Everyone in the retail market is running a Black Friday sale. So, How can you stand out in such a crowded place?

[00:01:40] Finally, since we're talking about high competition for your client's budget, we're also talking about high competition in the inbox. If you're not sending emails now and you struggle to have a regular consistent schedule for your emails, then it's going to be even more [00:02:00] complicated to be visible in that inbox during Black Friday.

[00:02:04] So, with those three things in mind, is it worthwhile to have a Black Friday sale? Well, I would say yes, because this is when most people are actually primed, they're waiting to buy something, and it's not something that we see too often. Black Friday is when people are ready to purchase something. They have their wallets ready, their credit cards ready, and they're just looking in their inbox on social media.

[00:02:34] They're actually visiting their favorite brand's stores, whether it's online or offline, to see what's available for Black Friday. So I would say it would be a missed opportunity to not run a Black Friday sale. Now, regarding your Potential three reasons why not. There are many different ways you can actually run a Black Friday sale that [00:03:00] is profitable, even if you have a high discount at the top of your funnel.

[00:03:05] There are ways you can actually sell. stand out in the crowd, even if your competitors are throwing bigger discounts at your audience. And there are definitely ways to make sure that you are competing in a crowded inbox. And you can do all of that, honestly, while having some fun and being authentic in your sales messaging and actually providing value.

[00:03:30] Plus, honestly, Black Friday is like the only time of the year when you can be salesy and you don't have to worry about it or even like feel awkward about it. People are expecting it. But that being said, you don't have to be salesy, sleazy, or aggressive. You can do Black Friday in a way that feels good to you and your brand and in a way that is actually delivering value to your audience.

[00:03:58] Now, if you'd [00:04:00] like to learn more about how you could run an awesome, profitable Black Friday campaign for your course or digital product without alienating your subscribers or damaging your reputation or your list's health, then stay tuned because in this season of Master the Inbox, I'm gonna be revealing some of my GoToTactics for creating really kick ass offers for Black Friday and generating awesome results.

[00:04:31] And it's not gonna be just me. I'm gonna invite experts, people who are helping course creators every year. Have awesome Black Friday campaigns. And they're gonna be here to talk to you, to share their own secrets about things like creating an optimized funnel and a really nice no brainer offer. And they're also gonna talk to you about deliverability and engaging your list before the [00:05:00] big Black Friday moment.

[00:05:02] That being said, make sure you subscribe to the podcast wherever you're listening to this right now. If you have questions about Black Friday, drop them in the comments. And there's more! If you want to prepare your Black Friday campaign with my help, well, Guess what? I have a 10 week bootcamp designed to help course creators and Consultants to launch and sell their digital products for Black Friday It's gonna walk you through all the important steps of building an awesome Black Friday campaign We're gonna talk about preparing your offer and optimizing your offer to make sure it's a no brainer.

[00:05:43] We're gonna talk about discounts. We're gonna talk about your funnel and how to make sure that what you're selling on Black Friday is actually profitable. We're gonna talk about engagement and re engagement and making sure that your list is ready to [00:06:00] receive your Black Friday emails. We're going to talk about messaging and positioning in a way that makes you feel good about selling your product and in a way that is highly effective for your Black Friday game.

[00:06:12] And I'm going to teach you my own approach, an approach that has generated more than 3 million in 2023 for course creators with the help of email marketing. So stay tuned. There's so much more coming your way.