Master The Inbox
Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach.
Episodes
21 episodes
How to craft compelling Meta ads for Black Friday with strategist Crystal Johnson
Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about your Black Friday ads strategy, so whether you’re just starting ...
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Season 2
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Episode 11
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33:03
Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In today’s episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most...
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Season 2
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Episode 10
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9:54
Black Friday Emails Done Right: Insider Tips from Copywriter Nikki Trailor
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve...
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Season 2
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Episode 9
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41:38
Black Friday Email Checklist: Social Proof, Objection Handling, Urgency
It's tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, so...
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Season 2
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Episode 8
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14:08
The Ultimate Guide to Re-Engaging Email Lists Before Black Friday interview with Martina Viljevac
There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that protects your deliverability, boosts the chances of your open rates staying consi...
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Season 2
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Episode 7
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28:19
Course Creators Don't Make These 3 Mistakes With Your Black Friday Offers
Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? In this episode, I’m breaking down the top mistakes course creators make with their Black Friday offers —and how to avoid them.<...
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Season 2
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Episode 6
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10:44
Keeping Your Black Friday Emails Out of the Spam Folder, Interview with Deliverability Expert Matt Brown
Black Friday is all about the sales pitch. So you’ll be sending sales emails - quite a few of them, over a short period of time. So what does that mean for your deliverability and spam complaint rate? Is there something you can do to avoid trig...
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Season 2
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Episode 5
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40:54
How to Improve Email Deliverability Before Black Friday: Insights from Andrew Kordek
Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need better copy, you need to make sure your emails are actually ending up in your su...
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Season 2
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Episode 4
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27:02
Unlock Black Friday Profits: Expert Funnel Strategies for Course Creators with Josip Belina
It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes, but there’s so much more to it. That’s why in this episode, I brought in someone who knows e...
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Season 2
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Episode 3
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19:34
Your Black Friday Success is in your data / Interview w data analyst Georgiana Costache
There’s one BIG reason some Black Friday campaigns do better than others. And it’s not how much you’re discounting your courses. In fact, success has everything to do with DATA. But not any kind of data. Which is why, in this episod...
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Season 2
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Episode 2
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41:49
Should you run a Black Friday sale for your course or not?
As the biggest shopping event of the year approaches, many course creators are wondering:Should you join the sales frenzy or stand your ground? In this episode of Master The Inbox, I delve into the pros and cons of running a ...
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Season 2
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Episode 1
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6:34
When Should You Automate Your Sales Emails?
The digital age has transformed how we connect with our audience, making email marketing a pivotal tool for creators, coaches, and consultants.Yet, as we juggle countless tasks, the allure of setting our sales emails on autopilot is und...
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Episode 10
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9:22
How to Communicate a Price Increase Without Alienating Subscribers
We've all been there, feeling the pinch as costs go up, and realizing our prices need to reflect that. But the big question is, how do we communicate this to our loyal subscribers without upsetting them? In this episod...
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Episode 9
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12:29
Your Audience’s False Beliefs Are Killing Your Sales
We often fall into the trap of thinking we know our audience based on surface-level stats. But what if I told you there's more?In this episode, I show you how to identify and dismantle your audience's false beliefs that are...
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Episode 8
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15:23
Don’t Rely Only on the Subject Line Copy to Get People to Open Your Email
There's a little trick that could make your emails stand out and get clicked on more.So, I’ve been coaching course creators worldwide for a while now, and I've noticed that many people don't pay much attention to the preview text in the...
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Episode 7
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7:30
From Problem to Product Aware with Sales Emails
Your inbox is more powerful than you think when it comes to turning leads into customers, and I'm here to show you how to make the most of it.In today's episode, I'm going to introduce you to my favorite marketing strategy, which I've u...
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Episode 6
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20:50
3 Secrets to Writing Sales Emails Your Audience Will Care About
Let's shake things up and figure out how to make your sales emails matter to your audience.In this episode, I'm going to share the three secrets to writing sales emails that your audience will actually care about. No pushy tactics or ir...
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Episode 5
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13:06
Big Email Lists Aren't Always Ideal
Is having a big email list really the key to successful email marketing? In this episode, I take a deeper look at why a large email list may not always be as advantageous as it seems, and how you can capitalize on the potential of ...
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Episode 4
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15:10
Tips for Keeping Your Sales Emails out of the Spam Folder
Emails can be a powerful tool for sales, but there's common fear that they'll end up in the spam folder, triggering unsubscribes and impacting visibility. In this episode, let's talk about how to keep your sales emails out of the d...
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Episode 3
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18:07