Little Talks
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Little Talks
Latest Episodes
The legal side of AI with Sharon Toerek
AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better.But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week's Little Talks, m...
How great teams stay on track
Planning isn't usually the problem.Most teams have goals. They have strategy sessions. They have whiteboards full of ideas and calendars full of kickoff meetings.The hard part is what happens after all of that.This week on ...
393%: The traffic shift brands can’t ignore
AI search isn't coming. It's already here.This week on Little Talks, Sam and Roop talk about one stat that caught everyone's attention: AI referral traffic to U.S. retail sites is up 393% year over year.That's not just another mar...
Trust is your best marketing channel
Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard.This week, Sam and Roop discuss why that doesn't make it any less important.When you're selling equipment that costs six or s...
Rental buyers think differently, marketing should too
Most equipment marketing is built for the buyer who is ready to own. That makes sense. Ownership is the big, shiny goal. But it also means rental buyers can get treated like a side audience, when in reality they may be the person with the most ...
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