Little Talks
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Episodes
225 episodes
LinkedIn tips from HubSpot's UNBOUND 2026
LinkedIn doesn't have to be boring. There, we said it.This week on Little Talks, Roop and Claudia are back with more from UNBOUND, this time talking about all things LinkedIn and how brands can show a little more personality.One t...
AI & email updates from UNBOUND
If you've listened to Little Talks for a while, you probably know we're big fans of Jay Schwedelson. So when Roop and Claudia saw him on the UNBOUND schedule, obviously they had to be there.This week, they're bringing some of their favor...
Our UNBOUND 2026 debrief
The gang is back together after two weeks of travels! Roop and Claudia recap UNBOUND and share with Sam what actually stuck with us after a few packed days of sessions, speakers, product announcements, and a whole lot of AI talk.Some ses...
HubSpot’s UNBOUND 2026 Preview
Sam’s on vacation this week, so Claudia is officially comes out from her behind the scenes roll producing the podcast and joins Roop on the mics!And the timing couldn’t be better because the duo is getting ready to head to Boston for Hub...
Matt Fogarty from Mogl joins Little Talks!
It's easy for media plans to become routine.Search works. Social works. So year after year, the same dollars keep going to the same places.This week on Little Talks, Matt Fogarty, SVP of Sales at Mogl, joins Sam and Roop to talk a...
Should brands be smaller on social in 2027?
LinkedIn. Facebook. Instagram. YouTube. TikTok. Reddit. Threads. And probably three new platforms by the time we finish writing this.Does your brand really need to be on all of them?This week on Little Talks, Sam and Roop talk abo...
Your 2027 plan will change
Annual planning always looks great on paper.The budget makes sense. The priorities are clear. Everyone knows exactly what they're doing. And then the year actually starts.This week on Little Talks, Sam and Roop talk about planning...
WTF is LFG?
Most companies have values. The bigger question is whether anyone can actually remember them.This week on Little Talks, Sam and Roop talk about how LFG became a big part of Littlefield culture and why, six years later, it’s still somethi...
The internal marketing team is not lazy, they’re buried
"Can you knock this out by tomorrow?"On its own, it's usually not a big deal. But after the fifth "quick request" of the week, those little asks start adding up.This week on Little Talks, Sam and Roop talk about the capacity probl...
The legal side of AI with Sharon Toerek
AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better.But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week's Little Talks, m...
How great teams stay on track
Planning isn't usually the problem.Most teams have goals. They have strategy sessions. They have whiteboards full of ideas and calendars full of kickoff meetings.The hard part is what happens after all of that.This week on ...
393%: The traffic shift brands can’t ignore
AI search isn't coming. It's already here.This week on Little Talks, Sam and Roop talk about one stat that caught everyone's attention: AI referral traffic to U.S. retail sites is up 393% year over year.That's not just another mar...
Trust is your best marketing channel
Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard.This week, Sam and Roop discuss why that doesn't make it any less important.When you're selling equipment that costs six or s...
Rental buyers think differently, marketing should too
Most equipment marketing is built for the buyer who is ready to own. That makes sense. Ownership is the big, shiny goal. But it also means rental buyers can get treated like a side audience, when in reality they may be the person with the most ...
Stupider people have done it
Friend of the podcast Jay Schwedelson is back on Little Talks this week, and as usual, he didn't disappoint!Jay joined Sam and Roop to talk about his new book, Stupider People Have Done It, and somewhere between marketing, AI, L...
If AI creates everything, what's left for the brand?
AI has made it incredibly easy to make more stuff.More blogs. More emails. More social posts. More everything.The problem? Nobody was sitting around wishing there was more content on the internet.This week on Little Talks, ...
Ben Bring from Sabio joins Little Talks!
Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what si...
David vs. Goliath
Agency size has a funny way of becoming a security blanket. It feels measurable, which makes it feel useful. A 60-person shop sounds safer than a 25-person shop, at least until you remember that all 60 people will not be in your reporting meeti...
Goodbye, Chelsea
This week’s episode of Little Talks is a special one. After 10 years at Littlefield Agency, Chelsea Clement joins Sam and Roop on the podcast one last time before heading into her next chapter: becoming a full-time mom.Chelsea has been a...
Why dealers go rogue and what marketing can do about it
Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later....
Change is here
A lot of teams still talk about AI like it’s some far-off future conversation. But in reality, the shift is already happening, and fast. The more interesting question now is not whether the tools are improving. It’s what teams choose to do with...
The myth of the "quick win" in B2B marketing
Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multip...
Simplifying complex product stories in B2B marketing
In B2B marketing, there’s a familiar disconnect: the people building the product and the people selling it often speak different languages. When specs and performance lead the story, buyers can drop off before they ever reach a decision. The op...
Why long-term partnerships outperform vendors
The word “vendor” gets tossed around a lot in the agency world, and if you’ve ever been in a purely transactional relationship, you know why it doesn’t feel great. You brief, they execute, they invoice and next time you’re starting from scratch...
How to generate content topic ideas that resonate with customers
One of the most common things we hear from brands thinking about engaging in a content program is, “we just don’t have that much to say.” And man, oh man ... We're here to tell you that’s just not true. The problem isn’t a lack of ideas or topi...
