If AI creates everything, what's left for the brand?

AI has made it incredibly easy to make more stuff.

More blogs. More emails. More social posts. More everything.

The problem? Nobody was sitting around wishing there was more content on the internet.

This week on Little Talks, Sam and Roop talk about what happens when everyone has access to the same tools and can create the same types of content. AI can absolutely help. It's great at research, first drafts, and speeding up the work. But the one thing it can't generate for you is trust.

That’s where brands still have to do the hard part.

The conversation covered everything from AI search and content creation to LinkedIn, Reddit, TikTok, and why your perspective may become more valuable than your publishing volume. The brands that stand out won't necessarily be the ones producing the most content. They'll be the ones with something worth saying.

Ironically, if you want AI to cite your content, you may need to sound a little less like AI.

See you next week for more Little Talks.

— Sam, Claudia, and Roop