Coaching Inc with Tom Krol

CIP - S2 - 004 - The Secret Selling Framework Every 7-Figure Coach Uses (But Won’t Tell You) with Joseph Aaron

Tom Krol Episode 4

Why do some coaches make millions while others struggle to get noticed? What’s the secret behind successful coaches and course creators consistently making a huge impact? In this episode, Joseph Aaron shares the system that the top 7-figure coaches use to turn their messaging into a high-profit machine. From crafting the right words to leveraging psychological triggers, Joseph reveals the framework that can elevate your coaching business.


You’ll Learn How To:

  • Master the messaging that converts.
  • Use storytelling to sell like a pro.
  • Skip years of audience-building.
  • Leverage psychological triggers used by top brands.
  • Create a seven-figure sales framework in your coaching business.


What You’ll Learn In this Episode:

  • (03:33) Joseph discusses his transformation from broke to successful.
  • (04:21) Messaging is the foundation for coaching business success.
  • (06:30) The key to success lies in the right messaging framework.
  • (08:44) Storytelling creates deeper connections and drives sales.
  • (09:00) First principle for success: focus on the right messaging.
  • (10:21) A framework is essential for clear and persuasive messaging.
  • (11:11) Using storytelling effectively engages potential clients.
  • (13:17) The 'multiply method' helps grow your coaching business.
  • (13:28) Use the ‘desire sandwich’ to enhance your sales message.
  • (14:25) Buying attention is a powerful strategy to build audiences.
  • (16:40) A tailored message increases the effectiveness of sales.
  • (18:55) Psychological triggers play a huge role in sales messaging.
  • (21:20) Proper structure enhances clarity and effectiveness of your message.
  • (23:34) Feedback is critical to refine your messaging approach.
  • (26:01) Learn from failures and adjust your strategies.
  • (32:15) Joseph shares insights from his book “Million Dollar Speaker.”
  • (35:48) Hosting events can help scale your coaching business.
  • (38:12) One impactful event can drive business growth.
  • (40:02) Use media content to expand your business reach.


Who This Episode is For:

  • Coaches looking to scale their businesses.
  • Course creators who want to increase sales.
  • Entrepreneurs interested in mastering the art of storytelling.
  • Anyone in the coaching or speaking industry who wants to amplify their impact and income.


Why You Should Listen:

Joseph Aaron, from struggling and broke to building a multi-million-dollar coaching empire, shares his blueprint for success. If you’re serious about taking your coaching business to the next level, this episode is packed with actionable advice

Connect with Aaron:

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.