Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CIP - S2 - 026 - How to Write a Book That Gets Clients (Not Just Compliments) with Shanda Trofe
Thinking about writing a book to build your brand or scale your coaching business, but are overwhelmed with where to start? In this powerful episode, Tom sits down with USA Today and Wall Street Journal bestselling author Shanda Trofe, founder of Transcendent Publishing and the strategist behind over 700 #1 bestselling books.
Shanda breaks down the exact process behind writing a nonfiction book that sells your coaching, consulting, or course programs. Whether you are a first-time author or have written a book that didn’t convert, this episode is packed with practical, proven strategies to help you get results.
You'll Learn How To:
- Structure your book to hook readers from page one
- Use storytelling to build deep trust with your audience
- Turn a book into a lead-generating machine
- Avoid common mistakes that keep books from selling
- Launch a book the right way to hit bestseller status
What You'll Learn in This Episode:
- (04:17) How did Shanda get started working with coaches and course creators
- (06:28) The emotional connection every powerful book needs
- (08:06) How to use your origin story to create trust
- (12:32) Creating a story to hook your readers and pull them in
- (14:02) Give away as much value as possible
- (17:10) How long your book should be (and why it matters)
- (18:39) Hardcover vs. paperback and how to use them strategically
- (22:35) Things to do upon entering the editing process
- (27:20) The art of formatting
- (29:43) How to do a book launch?
- (31:11) Compiling a review team
- (34:15) What would my ideal reader be putting into the Amazon search bar?
- (42:28) The writing sprint trick to unlock creativity fast
Who This Episode is For:
- Coaches, consultants, and course creators are ready to grow their authority
- First-time authors unsure where to start
- Entrepreneurs with a message and a mission but no writing roadmap
- Anyone who has written a book but didn’t see real business results
Why You Should Listen:
If you are serious about using your book to build your brand, attract your ideal clients, and create an asset that brings in leads forever — this is the blueprint. Shanda pulls back the curtain on what it takes to write, publish, and launch a book that moves the needle in your business.
Follow Shanda here:
If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.