Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine
Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.
From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.
You'll Learn How To:
- Set a price that reflects real value and converts
- Stop “mothering” your clients and start leading them
- Use the “pivot question” to move from help to the close
- Break big results into small, sellable steps
- Design your modules so clients don’t stall or ghost
What You'll Learn in This Episode:
- (03:07) Ashley’s journey from school principal to real estate and coaching
- (05:22) Shifting from high-level execs to average earners
- (06:25) The mistake of not giving your clients a chance to take action
- (08:09) Why your clients might be stalling (and how to fix your modules)
- (09:15) Why your vocabulary may be too complex for your audience
- (13:31) The 5 golden rules of organic marketing
- (13:34) Rule #1: Copy somebody's style that you can agree with
- (14:10) Rule #2: Make it big
- (14:29) Rule #3: Consistent
- (14:45) Rule #4: Singular
- (15:53) Rule #5: Fast response
- (20:31) Get attention, hold attention, monetize attention
- (24:38) How to find people who are willing to pay
- (28:23) Why a single primary offer can out-convert complex programs
- (30:35) Coaching business revenue stages: 10K → 40K → 100K/month
- (33:00) What makes someone say yes: conviction, clarity, and contagious belief
- (35:51) Three things you want to sell to your male audience
- (38:22) Coaching business is a people business
Who This Episode is For:
- Coaches who are tired of chasing leads and discounting offers
- Aspiring educators transitioning into the coaching space
- Entrepreneurs struggling to create a scalable offer
- Women in coaching who are ready to lead with confidence
Why You Should Listen:
If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.
Resources:
Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form.
Follow Ashley here:
- Ashley’s Instagram: @ashleylorrainemed
- Ashley’s Facebook: Ashley Lorraine, M.Ed.
- Ashley’s Tiktok: @ashleylorraine.med
- Ashley’s YouTube: https://www.youtube.com/@ashleylorrainemed