Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CIP - S2 - 036 - How to Make $300k to $400k in 3 Days with Live Events with Jay Conner
Do you think live events are outdated? Think again.
In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels.
Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a buying atmosphere that converts without pressure. If you have been struggling to close clients or want a cash-generating machine that builds real connections, this episode is a must-listen.
You'll Learn How To:
- Fill live events with qualified buyers—without running ads
- Use affiliates, podcasts, and VIP upgrades to fill in seats
- Create a warm, conversion-driven culture from the moment attendees walk-in
- Offer high-ticket coaching programs
- Build unforgettable experiences that make people thank you for selling to them
What You'll Learn in This Episode:
- (02:18) Pre-qualifying attendees in live events
- (03:38) Why do live events still work so well in today's digital age?
- (04:42) How Jay pulls $300K–$400K in three days consistently
- (06:33) Why affiliates are the secret to qualified room-filling
- (09:38) Getting conversions from the qualified leads that are in the audience
- (10:45) Podcasting as a major lead gen channel
- (13:56) One big mistake people make when promoting live events
- (16:16) VIP upgrades and why every event must have them
- (19:08) How to convert six figures plus at these events
- (22:21) The secret weapon: members of the welcoming committee
- (24:50) How to drive VIP upgrades after they walk in the door
- (29:05) What makes this coaching event feel different from all others
- (33:12) Panels, property walkthroughs, and private lenders on stage
- (35:31) VIP experience: receptions, premium food, and exclusivity
- (39:22) Be careful what you give your attendees in print
- (43:29) Group coaching lunches as the first mini-conversion moment
Who This Episode is For:
- Coaches and course creators who want a high-converting sales model
- Real estate or financial educators looking to monetize in-person events
- Entrepreneurs are tired of funnels that don’t convert or ads that burn cash
- Anyone interested in launching a 1-day or 3-day live experience
Why You Should Listen:
Jay has been doing this for 14 years and has mastered the art of running live events that not only inspire but also convert. It’s the step-by-step system used to generate real, repeatable revenue with a small room of the right people. If you want to build intimacy, trust, and high-ticket buyers in just a weekend, this episode is your game plan.
Connect with Jay Conner:
- Website: https://www.jayconner.com/
- LinkedIn: https://www.linkedin.com/in/privatemoneyauthority
- Facebook: https://www.facebook.com/jay.conner.marketing/
If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.