Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CIP - S2 - 043 - PR Authority Playbook – How to Turn Free Press Into Paid Clients with Jeremy Knauff
What if media exposure didn’t just build your brand, but was also a great lead-generating machine?
In this episode, PR expert Jeremy Knauff joins Tom Krol to break down exactly how to turn press coverage into a pipeline, from crafting stories that catch attention to leveraging media the right way once you have been featured. He also shares the importance of building your brand, building trust through a good, consistent, and professional image on all your platforms, and his view on press releases.
Listen as Jeremy shares the playbook he used to get coaches, founders, and experts into top publications and turn that credibility into cash. Enjoy the show!
You’ll Learn How To:
- Create a personal brand that journalists can look into
- Build media presence with the right steps
- Identify the biggest PR myths that are holding you back
- Get featured in top publications without spending a fortune
- Craft stories journalists want to cover
What You’ll Learn in This Episode:
- (02:14) The importance of building a personal brand
- (02:42) Potential clients and journalists want to know who they are doing business with
- (03:32) Personal brand is important in getting media features
- (04:05) Branding: Good, consistent, and professional image on social media platforms
- (05:30) Develop content to demonstrate expertise
- (06:23) Choose five things that are very important to you and your business
- (08:57) The things people should and shouldn't talk about
- (11:58) Leverage current events to create marketing opportunities
- (15:12) Is a press release a good PR strategy?
- (18:03) Why storytelling beats credentials when it comes to PR
- (22:36) Top things you should do to generate more high-ticket clients
- (24:34) Building relationships with journalists without being annoying
- (30:05) Mistakes to avoid when using media on your website or social media
Who This Episode is For:
- Coaches and consultants who are ready to elevate their authority fast
- Entrepreneurs who are tired of getting featured and getting nothing from it
- Content creators who are struggling to get noticed in a crowded market
- Personal brands looking to land press and use it as a client magnet
Why You Should Listen:
This isn’t about vanity metrics or logos for your homepage. Jeremy shares how to profit from your press using real strategies that work whether you are just starting or scaling fast. If you are serious about growing your coaching business with authority and credibility, this episode lays down the roadmap.
If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com
Connect with Jeremy Knauff:
- Website: https://spartanmedia.com/
- Personal Website: https://jeremyknauff.com/
- LinkedIn: https://www.linkedin.com/in/jeremyknauff
- YouTube: https://www.youtube.com/user/JeremyKnauff
- Facebook: https://www.facebook.com/jlknauff/