Coaching Inc with Tom Krol

CIP - S2 - 053 - The 70% Close Rate System – Secrets From a $30K High-Ticket Sales Machine (Part 1) with Tiffany and Josh High

Tom Krol Season 2 Episode 53

Most coaches hate sales calls. But imagine closing 70% of your high-ticket offers without pressure or gimmicks. That’s exactly what Tiffany and Josh High have figured out: a $30K sales system built on psychology, clarity, and getting your audience to lean in.

In this episode, joined by sales trainer Sean, they break down the exact process they use to close at one of the highest rates in the industry. You’ll learn how to structure your presentation, handle objections without sounding pushy, and guide your audience to the point where they’re practically selling themselves.

If you’ve ever wondered why some coaches close big deals with ease while others struggle, this conversation shows you the difference.

You’ll Learn How To:

  • Pre-frame calls so prospects are ready to say yes
  • Handle objections without high-pressure tactics
  • Use framing and psychology to make $30K feel doable
  • Get your audience to do the talking and the selling for you

What You’ll Learn in This Episode:

  • (02:36) Sean’s 25+ years in sales, real estate, and speaker training
  • (04:46) The mindset shift that sets the foundation for a 70% close rate
  • (06:15) The “sales gradient”: how to move prospects step by step
  • (07:05) Why objections change depending on whether it’s time or money
  • (08:26) The power of asking: “What am I going to ask my student to do?”
  • (09:13) The psychology of getting prospects to believe $30K isn’t really that much money
  • (10:28) The role of posture in sales: Who really needs who?
  • (11:30) Driving urgency and emotion through storytelling
  • (12:44) Why strong presentations are built backwards from the outcome
  • (16:40) Inside the structure of a $30K high-ticket sales machine
  • (18:08) The “$50,000 game” for shifting the money mindset
  • (20:51) Why losing money should be normalized in the investor’s journey
  • (23:04) How to shift someone’s perspective on “losing money”
  • (24:42) Weak vs. strong speakers and how to be the latter
  • (28:19) The A-or-B + Y technique: asking smarter questions that close deals
  • (30:48) “YouTube or No YouTube” to reframe financial education
  • (32:19) Why setting participation expectations boosts engagement
  • (33:43) Teach the behavior, then guide the audience to act
  • (37:12) How to reward responses with “dog biscuits”
  • (39:32) Uniting the room, raising energy, and setting up the close without selling

Who This Episode is For:

  • Coaches who want to close high-ticket offers consistently
  • Entrepreneurs with $10K–$50K+ programs
  • Business owners looking to master webinars and stage presentations
  • Speakers ready to turn influence into predictable revenue

Why You Should Listen:

Closing high-ticket clients doesn’t have to feel pushy or scripted. Tiffany, Josh, and Sean share a system that turns your presentation into a natural close. If you want a proven way to boost conversions and scale your coaching business, this episode gives you the playbook.

Connect with Tiffany and Josh High: