Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 060 - Why Most Entrepreneurs Fear Success More Than Failure (The Psychology Exposed) - Part 1 with Joe and Jenn Delle Fave
Most entrepreneurs think failure is what stops them. The truth? More often, it’s the fear of success that holds them back.
In this powerful first part of a two-part training, Tom Krol breaks down the ancient principles of business, his nine rules of marketing that work in any market, and why most people sabotage themselves before they even start. He also explains the three buckets of marketing: getting attention, holding attention, and monetizing attention, and why consistency matters more than creativity.
You’ll Learn How To:
- Start every day with revenue-first activities
- Apply the “progress over perfection” principle in business
- Use the three buckets of marketing to spot what’s broken
- Follow the nine timeless rules that make any marketing system work
What You’ll Learn in This Episode:
- (02:22) Don't stop what works
- (04:39) What is marketing?
- (05:00) Why revenue must always come first in your day
- (06:49) Progress, not perfection: Why imperfect action beats preparation
- (07:21) The equation of coaching
- (08:21) Hustle is a season, not a lifestyle
- (09:22) Why can marketing be confusing?
- (10:06) The three buckets of marketing: get attention, hold attention, monetize attention
- (12:53) The Nine Rules of Marketing
- (13:34) Rule #1: Copy what already works
- (14:13) Rule #2: Go big or go home
- (15:32) Rule #3: Consistency is the cure for the income rollercoaster
- (16:47) Rule #4: Singular - Pick one marketing channel and dominate it before moving on
- (18:15) Rule #5: Respond fast or lose the best deals
- (20:26) Rule #6: All marketing must be trackable
- (21:12) Rule #7: Delegate marketing to a local EA with follow-through
- (23:47) Rule #8: Always split-test, but change only one thing at a time
- (27:38) Rule #9: Read 8 pages a day
- (28:26) The real definition of generational wealth
- (28:55) Poor people save, rich people invest
Who This Episode Is For:
- Entrepreneurs who want to scale without burning out
- Coaches who are tired of trial-and-error marketing
- Course creators who want a proven framework for growth
Why You Should Listen:
If you’re ready to get out of the hamster wheel and finally build a business that lasts, this episode is your roadmap.
Connect with Joe and Jenn Delle Fave:
- Jenn's Instagram: @jenndellefave
- Jenn's Website: https://jenndellefave.com/
- Joe's Facebook: https://www.facebook.com/joseph.d.fave/
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
- Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.