Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 063 - From Zero Sales to $35K Clients - The Podcast Strategy That Actually Works with Darrin Bentley
When you try to sound perfect, you sound fake. When you use jargon, you just lose people. And when you pretend to know everything, ultimately, you lose trust.
In today's episode, Darrin Bentley reveals how to turn every guest spot into real leads, real sales, and real clients without sounding fake. He also shared the same framework he used to help one client go from two years of zero podcast sales to landing a single $35K coaching deal with just one small shift.
Listen and enjoy!
You’ll Learn How To:
- Sound real and connect with listeners naturally
- Find your “one person” and speak directly to them
- Use storytelling to build trust and credibility
- Sell through authenticity using the 4-step RAP system (Rapport, Authority, Empathy, Positioning)
What You’ll Learn in This Episode:
- (01:29) The common mistake guests make with their message
- (02:08) Why you must know your “one person” before any podcast
- (03:32) The right way to define your one person
- (04:08) The need to know about your one person: fears, goals, and frustrations
- (05:04) Darrin’s one person: coaches struggling to turn podcasting into profit
- (06:15) Why clarity and empathy convert better than broad messaging
- (07:20) The trap of trying to sound smart instead of being real
- (08:06) Honesty builds more credibility than perfection
- (08:47) Ditching jargon and speaking like a human
- (09:24) The power of storytelling over frameworks
- (10:56) The 4-step sales framework: Rapport, Credibility, Empathy, Positioning
- (11:15) How storytelling builds instant rapport
- (11:35) Using real client results to prove credibility
- (11:51) The role of empathy: describing what it feels like to struggle
- (12:22) Positioning: connecting your offer naturally without pitching
- (13:24) Why giving value first makes selling easy and natural
- (14:17) Podcast guesting works when you are intentional and strategic
Who This Episode Is For:
- Coaches and consultants who want to turn interviews into clients
- Entrepreneurs who want results, not just exposure
- Podcasters looking to turn content into income
- Anyone who wants to sell by helping, not pushing
Why You Should Listen:
If you’ve been showing up on podcasts and getting nothing but “nice interview” messages afterward, you’re missing a system. Darrin breaks down a step-by-step strategy to make every appearance pay off.
Connect with Darrin Bentley:
- Instagram: https://www.instagram.com/iamdarrinbentley/
- Facebook: https://www.facebook.com/iamdarrinbentley/
Resources:
- If you are a coach, a consultant, or an expert who wants to grow and scale your business with our help, be sure to head over to coachinginc.com and schedule a short discovery call with us on the call.
- If you have a podcast that's just not generating leads, sales, or revenue, reach out at 570-242-8555