Coaching Inc with Tom Krol

CI - S2 - 066 - The Power Offer Framework (Live Training From Tom's Private Mastermind) Part 2 with Joel Erway

Tom Krol Season 2 Episode 66

In Part 1, Joel Erway broke down his power offer framework and why it works so well. Now, he is going deeper into implementation.

Listen as he answers real questions about building audience attention, staying compliant with ad policies, qualifying leads, and keeping offers fresh without losing their punch. He also introduces Inspire, his new tool that lets you collect, clone, and rewrite winning ad and post frameworks instantly so you can turn proven copy into your own unique message fast. Enjoy the show!

You’ll Learn How To:

  • Refresh your power offers without reinventing the wheel
  • Qualify leads efficiently using a simple two-step process
  • Avoid ad rejections and compliance issues when making claims
  • Use AI tools to streamline your content creation and marketing workflow

What You’ll Learn in This Episode:

  • (01:37) How to drive new attention and followers on Facebook and Instagram?
  • (03:17) Overcoming the problem with ads
  • (04:19) How to qualify leads after a power offer post
  • (04:50) The two-step application process that filters serious buyers
  • (05:52) How to keep your power offers fresh with new “demand triggers”
  • (06:40) Audiences respond to “new” offers
  • (08:14) When to keep power offers short vs. long
  • (10:27) What to do when people say “yes” to your offer but don’t convert
  • (11:46) People want to buy into a unique process
  • (13:09) How to know if a lead understands your methodology
  • (16:00) How to adjust power offers based on audience familiarity
  • (17:06) The Power Offer Framework works for any product
  • (18:33) Introducing Inspire: Joel’s tool for creating and testing offers faster
  • (20:21) Turning swipe files into a working copy with AI
  • (22:41) How to repurpose proven posts and ads in your own voice
  • (25:41) How AI learns your products and voice using your power offer
  • (27:46) The newest feature: cloning entire landing page copy
  • (31:45) Final Q&A on customizing AI outputs to match your brand tone

Who This Episode Is For:

  • Coaches and course creators who want to create offers that convert
  • Anyone tired of complicated funnels and inconsistent ad results

Why You Should Listen:

This live mastermind training provides you with the inside scoop on how top coaches and marketers craft offers that consistently close. Joel’s framework simplifies your entire marketing process, and his new tool shows you how to do it in minutes instead of months.

Connect with Joel Erway:

Resources:

  • Apply now for Coaching Inc.’s private mastermind at coachinginc.com 
  • How to refresh your messaging and attract new interest, visit powerofferworkshop.com 
  • Create content in the fastest, easiest, and best way possible. Get the https://getinspired.app/.  If you do sign up and email Joel Erway, he can extend your free trial from 14 days to 30 days!