Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 080 - Exclusive Masterclass - How Pace Morby Built a Coaching Business That AI Can't Kill - Part 2 with Pace Morby
If Part 1 showed you why information alone is no longer a business model, Part 2 goes even deeper into the psychology, strategy, and long-term positioning behind building a coaching company that won’t get wiped out as AI evolves.
In this second half of the masterclass, Pace Morby pulls back the curtain on what truly scales. He talks openly about the future of education, why most coaching brands die every five years, and what it takes to build something that lasts a decade or more. Listen and enjoy!
You’ll Learn How To:
- Build trust in a world where AI can mimic almost anything
- Structure your YouTube presence so that prospects believe you
- Brand yourself, not your product
- Track success rates the way the top 1% of coaches do
What You’ll Learn in This Episode
- (00:31) People don't trust your content at first
- (02:04) Why documenting deals is the ultimate credibility driver
- (02:39) People watch the same webinar four times before buying
- (03:10) Your channel should be your name
- (04:44) Why Pace brands his name, not Subto
- (05:01) The Napoleon analogy: remember the name, not the history
- (07:22) Why branding yourself allows unlimited diversification
- (08:24) Who Pace’s team studies every Monday
- (08:47) Study funnels like Grant Cardone
- (09:50) Don’t emulate your niche, emulate the giants above them
- (10:32) Why most coaches eventually fail: branding the company
- (11:02) Variety always wins
- (12:32) Why you will create a new product every five years
- (13:36) Why success rate is everything
- (15:09) How Pace tracks success rate: the community cheerleader role
- (19:56) Why he would never partner with another visionary
- (22:56) The identity crisis after selling a company
- (24:26) The 5-bird-one-stone interview strategy
- (27:17) The 1% of 1% of 1% revelation
- (28:03) Testimonials barely matter anymore
- (32:04) Information won’t be sellable, results will
- (36:06) Success vs. wealth
Who This Episode Is For
- Coaches who are ready to build long-term brands
- Consultants or experts who want to grow and scale their business
- Creators who want trust, not just content
- Anyone who is tired of rebranding every few years and wants a durable identity
Why You Should Listen
If you want to build something that can grow for decades instead of dying with each new platform shift, this is required listening.
Connect with Pace Morby:
- Website: https://pacemorby.com/
- Instagram: https://www.instagram.com/pacemorby
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com