Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 081 - Exclusive Masterclass - How Isabel Guarino Converts 49% of Attendees Into $40K Programs - Part 1 with Isabelle Guarino
Live events are dying. Show rates are down across the board, and people just aren't showing up. When they do show up, they are just not buying... except for one person who’s quietly filling rooms, keeping a 95% show rate, and converting 49% of attendees into a $40,000 mentoring program every single month.
In this episode, Isabelle Guarino breaks down the exact system behind those numbers. She shared how she fills her events, delivers an experience that keeps people engaged, and why her approach works even as live events across the industry decline.
This is Part 1 of a two-part series. Today, you’ll learn why people don’t show up, how to fix it, and what Isabelle does differently from everyone else.
You’ll Learn How To
- Attract buying-ready leads by focusing heavily on awareness
- Build real human connections instead of over-automating
- Increase show rates using Isabelle’s 3-3-3 confirmation method
- Use pre-education, personal touchpoints, and environment design to boost conversions
What You’ll Learn in This Episode
- (03:22) Isabelle shares her company’s motto: “How can I make it work?”
- (03:45) The background of Residential Assisted Living Academy and why people attend
- (07:39) Their full funnel structure and why awareness cannot be automated
- (08:25) Authenticity beats repurposed content
- (09:19) Their two core products and the high-ticket path after
- (10:56) Value first offers that educate and create the lead, and want to come back for more
- (12:39) Human connection separates you from other coaching programs
- (12:58) Moving prospects through the funnel with freebies
- (14:33) The roles, quotas, and revenue responsibility of each department
- (16:05) Why “spreading the eggs” matters
- (17:59) The 3-3-3 method: three calls, three texts, three emails
- (18:40) How to humanize confirmations using voice notes and video
- (20:25) Buyers are more educated nowadays
- (22:00) Emotional connection and addressing fear during uncertain times
- (22:53) Tracking pre-education, hotel bookings, confirmations, and more
- (23:30) How their rescheduling fee increases commitment
- (25:11) Picking a hotel with no distractions to keep focus on the event
- (26:20) Day 1: Overwhelm them with value and plant seeds for coaching
- (27:35) Day 2: Proof of concept, success banners, video tours
- (28:09) The psychology behind overwhelming and empowering attendees
- (29:20) The no-pressure pitch works
- (30:30) Day 3: Celebration, recognition, and awards
Who This Episode Is For
- Coaches and consultants who want stronger event show rates
- Business owners who run workshops or bootcamps
- Entrepreneurs who want to convert audiences into high-ticket buyers
- Anyone who wants to build a real connection instead of relying on automation
Why You Should Listen
Most coaches treat live events like a gamble. Isabelle treats them like a machine, and her results prove it works. If you want to learn how to fill a room, keep people engaged, and convert your attendees into clients, this episode is for you!
Connect with Isabelle Guarino:
- Website: https://residentialassistedlivingacademy.com/
- LinkedIn: https://www.linkedin.com/in/isabelle-guarino/
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com