Coaching Inc with Tom Krol

CI - S2 - 082 - Exclusive Masterclass - How Isabel Guarino Converts 49% of Attendees Into $40K Programs - Part 2 with Isabelle Guarino

Tom Krol Season 2 Episode 82

This episode dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.

Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!

You’ll Learn How To

  • Structure a high-ticket offer without discounts, payment plans, or confusion
  • Use event experience to drive premium conversions
  • Filter out the wrong clients before they ever become a problem
  • Add ethical downsells and affiliate offers

What You’ll Learn in This Episode

  • (01:28) Isabel’s $40,000 offer structure and $5,000 event deposit
  • (02:37) Why she refuses payment plans
  • (03:33) What a “buying unit” is
  • (04:09) December and January outperform most other months
  • (05:23) Post-event calls generate an extra $30K+ per month
  • (08:49) Connecting with other coaches who are in different fields
  • (10:26) How success stories and testimonials compound authority
  • (11:02) Give people something: Sticky pads, highlighters, pens
  • (12:16) Luxury experience matters when selling premium programs
  • (13:11) How her team is trained to behave like they already earned $40K
  • (14:29) Why coaches should never disappear during event breaks
  • (15:21) The importance of representation in slides and success stories
  • (16:19) How gifting at the sales table influences buyer psychology
  • (19:12) AI-focused events are filling rooms right now
  • (22:20) How she approaches Black Friday without discounting high-ticket offers
  • (24:07) The advantages and disadvantages of a hybrid setup
  • (27:26) Prices should only increase when the value truly increases
  • (30:14) Why newbie investors are not the right market for premium offers
  • (33:30) The difference between the $25K gold and $40K platinum programs

Who This Episode Is For

  • Coaches and consultants who want to sell premium programs
  • Business owners who are running live or virtual events that aren’t converting
  • Entrepreneurs who are tired of low-quality clients
  • Anyone who wants a clean, confident way to sell high-ticket offers

Why You Should Listen

Isabelle Guarino demonstrates how structure, discipline, and experience foster trust and inform high-stakes decisions. 

Connect with Isabelle Guarino:

Other Resources: