Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 088 - Every Successful Coach Hires in This Exact Order (Here's the Sequence) - Part 2
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You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?
In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.
This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!
You’ll Learn How To:
- Structure compensation without giving away the farm
- Decide when salary, revenue share, or equity makes sense
- Hire a full-time marketing person the right way
- Build a company that runs without you being the bottleneck
What You’ll Learn in This Episode:
- (01:06) When revenue share makes sense and when it absolutely doesn’t
- (02:18) Why most “marketing ninjas” don’t exist when you hire them
- (03:09) The real difference between agencies and full-time marketing hires
- (04:49) How agency hopping leads even successful coaches to bankruptcy
- (06:05) Why a full-time marketer must own everything, not one channel
- (07:30) Copywriters should rarely get a revenue share
- (10:14) When giving up 50% of revenue actually is the right move
- (12:34) The real job of your EA vs your marketing person
- (15:37) Your product is your company
- (18:43) The hidden difference between beginners and scalable operators
- (20:55) The single KPI Tom cares about more than any other
- (22:00) Why branding your name can quietly cap your business value
- (25:39) Company names matter far less than founders think
- (28:02) Rule #3: Never stop doing what works
- (31:26) The reason people slow down during the holidays
Who This Episode Is For:
- Coaches who are preparing to scale
- Founders who are hiring marketing help for the first time
- Entrepreneurs who want to leverage
- Anyone who is building a coaching business
Why You Should Listen:
This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.
Other Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com