Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 122 - Organic Client Masterclass - How They Built a $1M Coaching Business Without Ads with Joe and Jen Delle Fave
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Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.
In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.
This episode gives a practical look at what moves the needle in this business. Listen and enjoy!
You’ll Learn How To:
- Build a coaching business using organic marketing
- Create simple content that attracts the right audience
- Use simple social media strategies to attract leads
- Use podcasts and webinars to generate consistent leads
- Turn followers and conversations into paying clients
What You’ll Learn in This Episode:
- (03:07) About Joe and Jen and their background as real estate investors
- (04:23) Sharing what you are doing on social media
- (06:34) Follower count doesn’t matter
- (08:22) How to audit your Facebook profile to attract more clients
- (09:34) The importance of clear calls-to-action in your content
- (10:13) Authenticity matters more than polished AI-generated content
- (12:19) Having your own private Facebook group
- (14:23) How they reached nearly $1M yearly revenue without paid ads
- (15:29) YouTube is becoming a powerful search engine for coaches
- (16:26) One-hour webinar funnel to connect with clients
- (21:27) The framework they use to showcase deals, systems, and results
- (24:52) The framework and format of Joe and Jen's webinar
- (27:03) Showing real proof and real client results builds trust faster
- (35:19) The dangers of automating social media incorrectly
- (40:19) How TikTok and other platforms can flag overly automated posting
- (48:16) Getting on podcasts
- (50:17) The costs and mess of editing YouTube content
- (55:03) The “breadcrumb trail” method for driving webinar signups organically
Who This Episode Is For:
- Coaches who want to grow without relying on paid ads
- Consultants who are trying to attract more organic leads
- Course creators who are struggling to convert content
Why You Should Listen:
If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.
Connect with Joe and Jen Delle Fave:
- Website: https://creativefinanceplaybook.com/home-5790
- YouTube: https://www.youtube.com/@creativefinanceplaybook
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com