Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Coaching Inc with Tom Krol
CI - S2 - 123 - The Truth About Testimonials, Earnings Claims, and FTC Lawsuits with Gregory Christiansen
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What happens when your marketing crosses the line from persuasive to legally dangerous?
In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.
Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises.
Enjoy the show!
You’ll Learn How To:
- Use testimonials without creating misleading earnings claims
- Create marketing without unrealistic income promises
- Avoid FTC red flags when selling coaching or education programs
- Use disclosures properly in presentations and sales processes
What You’ll Learn in This Episode:
- (03:54) Greg explains how he became one of the top attorneys handling FTC cases
- (06:29) The declaratory judgment/action
- (08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims
- (09:31) Two ways the FTC brings actions against companies
- (11:27) What regulators look for when reviewing webinars, ads, and marketing claims
- (15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits
- (17:28) Influencers are now personally being sued over earnings claims
- (20:58) What does “net impression” mean
- (22:28) The gap between the upfront marketing and the actual fulfillment
- (23:05) TCPA rules every coach and marketer needs to understand
- (26:20) The testimonial and advertising guidelines
- (28:07) Cherry-picking top student wins can create compliance issues
- (30:30) The concept of “net impression” and how the FTC evaluates your ads
- (31:13) The importance of having proper disclosure
- (34:37) Smaller, believable success stories convert better than flashy income claims
- (36:45) The importance of documenting and substantiating testimonials properly
- (40:25) The “Beachbody model” for tracking accountability and student results
- (47:22) The dangers of using personal success stories
- (51:27) How FTC investigations can cross borders, including Canada
- (53:06) Greg’s final advice for coaches, consultants, and online entrepreneurs
Who This Episode Is For:
- Coaches and consultants using testimonials in marketing
- Course creators and online educators
- Anyone selling coaching, masterminds, or education products
Why You Should Listen:
This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future.
Connect with Gregory Christiansen:
- Website: https://www.guardianlaw.com/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com