Calligraphy Biz Corner
Have you been itching to turn your creative passion into a business? You're in the right place! We're Shaochen and Alane, calligraphy biz besties who built our dream businesses from scratch, and we're spilling the ink on how you can too!
Join us on Calligraphy Biz Corner for biweekly biz chats, where we guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. As two full time wedding calligraphers and business educators, we have over a decade of business experience working with hundreds of wedding, luxury and corporate clients, and we've mentored hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind.
Get ready to hear our successes, stumbles, and insider insights -- we're here to give it to you straight and make your solopreneur journey less lonely by being in your corner! So come join the inner circle of two business-savvy calligraphers who've been there, inked that ✍️
Episodes
35 episodes
33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners
Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely face...
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Season 1
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Episode 33
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48:10
32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)
Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.We brought on the incredible Natasha from
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Season 1
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Episode 32
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55:20
31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we’re joined by Jen Bowen of She Made It Like That—...
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58:47
30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call
Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and crea...
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Season 1
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Episode 30
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57:08
29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance
You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives wh...
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Season 1
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Episode 29
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40:56
28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.
We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong...
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Season 1
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Episode 28
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55:58
27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks
We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligra...
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Season 1
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Episode 27
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39:22
26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs
In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher wh...
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Season 1
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Episode 26
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56:18
25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business
We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful ...
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49:32
24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.
In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they o...
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Season 1
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Episode 25
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59:35
23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based app...
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Season 1
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Episode 24
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38:01
22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business
In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare ...
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Season 1
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Episode 23
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33:20
21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September
We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corpor...
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Season 1
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Episode 22
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54:41
20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how ...
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Season 1
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Episode 21
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1:09:45
19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education...
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Season 1
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Episode 20
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54:58
Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)
In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or...
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Season 1
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Episode 19
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13:51
18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop
We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a s...
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Season 1
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Episode 18
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1:03:40
17. 6 Steps to Maximize Holiday Sales for Your Creative Business
It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching...
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Season 1
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Episode 17
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35:55
Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro
In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills. We dive into how long to practice one script before moving on, whether it's okay to l...
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Season 1
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Episode 17
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13:06
16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner
In this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the ...
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Season 1
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Episode 16
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47:12
15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers
We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand...
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Season 1
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Episode 15
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55:18
14. We're Back! Summer Highlights and Podcast Plans
We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects. Thank you to ev...
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Season 1
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Episode 14
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25:29
13. Slowing Down to Speed Up - HAGS!
We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting thing...
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Season 1
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Episode 13
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12:14
12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report
We're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term ...
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Season 1
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Episode 12
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48:57
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!We cover the importance ...
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Season 1
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Episode 11
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59:10